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Author Archives: Miguel Delos Santos

The Power of Inclusivity: How Multicultural Marketing is Changing the Game

In 2017, the popular makeup brand CoverGirl made headlines by appointing its first male brand ambassador, James Charles. This move was a significant departure from traditional marketing strategies, which often relied on gender stereotypes to target their products. By embracing inclusivity, CoverGirl was able to connect with a broader range of customers, including those who […]