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Social networking sites like Facebook, Twitter, and Linked In offer service professionals the unprecedented opportunity to get in front of massive audiences in relatively short amounts of time. With such easy access to prospects and leads, it’s essential to have a firm understanding of why you’re there and how you’ll accomplish your goals. Before you […]

Social media success is not achieved simply by adding thousands of unknown followers to your contacts. When you focus on numbers only, you invite in a fair share of unwanted spam and junk followers. It’s important to have a well matched following who is open to your comments, information, and expertise. Otherwise you’re stuck in […]