Author Archives: NASP Team

In 1974, the Italian company Ferrero introduced the Kinder Chocolate Egg. The tiny toy inside intrigued children. And what a joy – to get it, they had to eat a delicious milk chocolate egg. Marvelous! It’s no surprise that this product is still being sold all around the world.   Looking at this example can […]

Referrals are one of the most effective ways of finding new prospects in sales—in fact, in some industries, the majority of a business’s customers find them through referrals.  When it comes right down to it, this isn’t surprising. People are far more likely to give a product or service a shot if they’ve had it […]

What is a bigger challenge: hiring a pro salesperson or writing an appealing CV for the position? That is the question that starts arguments between HR managers and salespeople. Instead of taking sides, we offer you a chance to take a walk in your opponent’s shoes. If you’re a salesperson who’s struggling with composing a […]

How should you go about hiring a new employee and be sure you won’t regret your decision later? It seems the question is unnecessary: job aggregators’ libraries boast massive CV collections of sales people for hire; just pick the most suitable person and run your business happily ever after. Sounds like a ready-made plan, doesn’t […]

Despite the low sales conversion rates associated with it, B2B cold calling remains a popular practice in sales to this day. Why? Because it is one of the most effective ways of reaching out to new prospects and getting your name out there. All the same, cold calling has a reputation for being particularly challenging. […]

Baby boomers, Gen X, Millennials, Gen Z—these days, no matter what age you are, people are perfectly happy to slot you neatly into a little generational box and call it a day. Is this right? While differences in age and perspective can result in varying social values, no one is defined solely by what year […]

When you think about sales, what’s the first thing that comes to mind?  Perhaps you picture a customer and a salesperson shaking hands over a deal. Perhaps you imagine long, tedious board meetings.   Or, perhaps you imagine someone giving an impassioned sales pitch, gesturing behind them to a board of facts and figures.  As […]

Prospecting is one of the most important parts of sales—but it also happens to be the part that most salespeople struggle with. In fact, recent studies show that as much as 40% of salespeople find that prospecting is the most challenging part of the sales process. Do you find yourself agreeing with this sentiment? This […]

Wouldn’t it be great if we lived in a world where we could get whatever we wanted just by wishing for it? Unfortunately, that’s just not how life works! Nonetheless, your mindset can still impact your life’s journey and help you achieve what you perhaps once considered impossible. The law of attraction is all about […]

Every decision we make in life has a psychological reason behind it. Sometimes, we’re aware of this reason; at other times, we’re not. But regardless of whether we’re privy to the influence of psychology on our decision-making, that influence is there, nonetheless.   This is why psychology and sales go so well together. Knowing how […]