Author Archives: NASP Team

Salespeople tend to make sales pitches that disrupt the natural flow of conversations. For this reason, people develop an aversion to them. First off, people don’t want to be sold something they’re not interested in. Secondly, prospects are only receptive to sales pitches at specific times. That means salespeople can’t approach leads with their offers […]

Are you struggling to close B2B deals? Are you looking to gain valuable insights into B2B sales? Then this Ultimate B2B Sales guide is for you. From the basics of the sales process to proven tips and strategies for closing more deals – this guide is packed with actionable information you can apply today in […]

ROI, or return on investment, is the measurement of how much you spent on an email marketing campaign against the sum of the earnings it resulted in. In other words, ROI is a ratio that shows if something was worth the trouble of doing. According to recent studies, e-pigeons are quite effective: not only do […]

Have you noticed the increasing number of marketing activities we need to perform today? Every potential lead-generating platform requires our attention. What was efficient a year ago today only raises eyebrows in bewilderment. Marketers and salespeople barely have time to accomplish their core tasks. And yet, with B2B appointment setters, you will be able to […]

In 1974, the Italian company Ferrero introduced the Kinder Chocolate Egg. The tiny toy inside intrigued children. And what a joy – to get it, they had to eat a delicious milk chocolate egg. Marvelous! It’s no surprise that this product is still being sold all around the world.   Looking at this example can […]

Despite the low sales conversion rates associated with it, B2B cold calling remains a popular practice in sales to this day. Why? Because it is one of the most effective ways of reaching out to new prospects and getting your name out there. All the same, cold calling has a reputation for being particularly challenging. […]

What is a bigger challenge: hiring a pro salesperson or writing an appealing CV for the position? That is the question that starts arguments between HR managers and salespeople. Instead of taking sides, we offer you a chance to take a walk in your opponent’s shoes. If you’re a salesperson who’s struggling with composing a […]

Referrals are one of the most effective ways of finding new prospects in sales—in fact, in some industries, the majority of a business’s customers find them through referrals.  When it comes right down to it, this isn’t surprising. People are far more likely to give a product or service a shot if they’ve had it […]

How should you go about hiring a new employee and be sure you won’t regret your decision later? It seems the question is unnecessary: job aggregators’ libraries boast massive CV collections of sales people for hire; just pick the most suitable person and run your business happily ever after. Sounds like a ready-made plan, doesn’t […]

Baby boomers, Gen X, Millennials, Gen Z—these days, no matter what age you are, people are perfectly happy to slot you neatly into a little generational box and call it a day. Is this right? While differences in age and perspective can result in varying social values, no one is defined solely by what year […]