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Let’s accept the fact — the current market is extremely competitive and in order to survive in this hostile condition you constantly have to look for ways to engage your customers. The market has changed a great deal over the last two decades. Advent of internet and then of social media and cloud has transformed […]

For many enterprises the challenges begin after the CRM system is installed. The biggest challenge that they face is with user acceptance, especially that of the sales team. Most companies are driven by the performance of their sales team. But unfortunately, they are also the most unorganized workforce in an organization. As it happens, most […]

You sell your products to customers. You want them to like what you sell and to return to you often. But customer behavior is changing fast and one can’t ignore noticing the rapidly evolving customer trends. Today customers are more informed — they check prices, compare services and read reviews online before making a purchase. […]