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Author Archives: Paula O Gorman

eCommerce PPC Tips: Ways To Increase Your Ad Conversion 

Has your in-house sales team been looking to make the most out of a pay-per-click (PPC) advertising strategy? Are you less than happy with the success of a recent advertising campaign? The fact of the matter is that the world of e-commerce can be slightly confusing and not all approaches will produce the desired effects. […]