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Selling in a connected world

Is too much information diluting your value proposition? Today’s customers are digitally sauve, connected individuals with a wealth of information at their finger tips. In addition to the traditional media like newspapers and magazines, online portals and new media like Facebook, LinkedIn opens up new avenues for information, opinions and experience sharing. While the reliability […]

Prospecting – Sound Qualification Techniques Yield Better Sales Results in B2B Sales

Traditionally organizations have adopted a “Spray & Pray” technique to sell products and services. Maximizing the exposure of the product & services and engaging everyone into in-depth conversations on the solutions was seen as a good thing. However in the era of digital marketing & sales and in specific context of B2B sales, qualifying the […]