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Author Archives: sofiawilton

Shortening the Sales Cycle for B2B Brands

Discover How to Get Rid of a Long B2B Sales Cycle One of the biggest challenges faced by a sales team working in a B2B environment is an arduously long sales cycle. A study by Demand Gen concludes that the B2B buyer-journeys are becoming time-consuming, unpredictable and more complicated. For instance, your business team nurtures […]