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Author Archives: Thomas Peterson

From Prospect to Partner: The Key to Successful B2B Sales Relationships

Business-to-business (B2B) sales relationships are crucial to the success of many companies, particularly in industries that rely on a network of partners to drive growth and revenue. To build and maintain successful B2B sales relationships, companies need to follow a structured process that begins with identifying and qualifying leads, continues through onboarding and relationship-building, and […]