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5 Best Google Ads Practices to Grow Your Business

Starting a business requires absolute commitment. This means your efforts don’t stop after you make your first sale. In fact, it’s only the start of an often arduous journey. You want to keep the momentum going, and this means thinking of ways to increase your sales, build a solid relationship with your customers, and ensure they will be coming back for more.

Whether you have a physical store downtown or have just started with a dropshipping business, you must solidify your marketing strategy. This process involves making your brand stand out in the eyes of your prospects and existing customers. And what better way to stay on top of your customers’ minds than running Google ads?

Google Ads allows you to reach your target audience in the best way possible. With Google Ads, you’ll be able to promote your products by dominating the search engine results page. From spreading brand awareness, driving traffic to your website, generating leads, and converting prospects into paying customers, Google Ads offers a wealth of opportunities that will make your business grow and thrive.

Since you’re willing to spend money on Google ads, it’s only sensible that you’re making sure you have the right strategy in place. Here are some of the best practices you should be implementing.

Begin by Laying Out Your Goals

The very first thing you should do before you create your Google ads is to think of your objectives. What do you want your ads to accomplish? Do you want to increase your website traffic, build brand awareness, or convert customers? Knowing what you want to get out of your Google ads campaign will help you make sense of your next plan of action.

This step will determine what kind of ads you will be running, the audience you will be targeting, and the metrics that will allow you to gauge your ads’ success. You will also be able to align keywords with your goals—an important consideration when running Google ads.

Reach Your Target with the Right Keywords

As mentioned previously, the keywords you will be using for your ads must align with your business goals. Choosing the right keywords can help you reach the right audience at the right time. You should think about all the possible search queries that users are searching for and leverage the best ones to help someone find your offerings.

When you’re doing your research, you should keep in mind that keywords vary, and they each fulfill a different purpose. For example, if you want to increase your sales, picking keywords that demonstrate an intent to buy is the best way to go. Once you have identified the right keywords for your business goals, it’s time to polish your list. Take a look at the search volume and analyze whether they can bring you enough traffic to advance your goal.


Take Advantage of the Power of Video

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Videos are the future. In an increasingly digital world, people prefer instant access to information and entertainment. Having a shorter attention span and being presented with many distractions vying for their attention, they often consume information without spending too much time and effort. That is why videos have become increasingly effective at driving traffic to websites and converting prospects into paying customers when used in running Google ads. They can readily appeal to one’s emotions and compel users to click an ad when they see one.

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You can set brand awareness as your campaign goal and use Video as your campaign type. This will make it easier for you to reach potential customers on YouTube. According to Google, YouTube viewers are more likely to buy something in-store or online when they see it on YouTube. 

Make Sure to Optimize Your Ads Regularly

Whether running Display campaigns, Search Campaigns, or Dynamic Search Ads, you must constantly monitor their performance and optimize them when necessary. One way to do this is by tracking your website and app conversions. You should also ensure that your Search and Display ads are separate to better control and optimize them.

You might also want to consider using both responsive and image ads in various sizes and formats. This will keep your ads interesting to users who might have come across them multiple times. For Dynamic Search ads, you can create targeting groups based on user behavior. You will be able to ensure that your ads match to searches covered by your targets when you have a relevant landing page. You can also exclude non-transactional URLs and page content from your targets.

Use Engaging Calls to Action

When running Google ads, you must thoroughly consider the actions you would like your targets to take. Do you want them to click on the link and visit your website? Do you want to turn them into leads? Do you want them to check out the products they have added to their cart? 

Your calls to action (CTAs) matter greatly if you want your Google ads to perform well and meet your goals. You want to tell them what to do, compelling them to click on your ad when they see your call to action. You can place your CTA in your headline as added info, such as “Start Saving Money Today.” It can be asking them to book today. Whatever it may be and however you would like to phrase your CTAs, they must be engaging, relevant, and relatable.

Wrapping It Up

If you want to capture and engage your audience and hopefully turn them into buying customers, you won’t want to miss the wealth of opportunities that Google ads can offer. With these best practices in mind, you will be able to run effective Google ads that will help you achieve your goals, whether it’s converting customers, raising brand awareness, or generating leads. And while you’re at it, make sure that you’re constantly monitoring and optimizing your ads to get a good return on investment.  

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