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The only way a company can improve its profitability is through increased sales. But if your so-called business management system does not have a specialized feature called sales force automation– your sales team does not get any substantial benefit using it.
The fact is: Today, every sales team has to face THREE BIG challenges, increasingly bigger competition, highly demanding customers and lengthy sales cycles.
72% sales reps experience increased sales cycle time over the past 6 months
– IDC Report
And there is no better software than Salesforce Automation to handle all this.
Sales Force Automation (SFA) software brings:
– Aberdeen Report
Read further as we discuss in detail the 5 most compelling benefits of Sales force Automation Software:
1. Complete Sales Process Management
Sales Force Automation (SFA) software streamlines and manages your entire sales process, right from – opportunity, up sell and quote management to sales forecasting, order management, fulfillment, and deal closure.
2. Lead Management
”Disconnected sales funnels result in lead leakage and inefficient lead to customer conversions which in turn negatively impact sales win rates and top line revenues–a lethal combination to any business.”
– Chuck Schaeffer (CRM Expert)
Sales force automation software automates lead conversion process. Using it you do not have to worry about manually extracting leads from different sources. SFA program will extract leads (from marketing campaigns, website and outbound calls) and notify the sales agents about their entry in the sales funnel.
This is a huge benefit. Imagine how quickly your sales agents can view the newly added leads and also schedule a time to contact them. Immediate contacting will double the chances of leads getting engaged further.
3. Time Saving
SFA systems automate time-consuming tasks such as scheduling sales appointments with leads, scheduling follow-up calls, sending follow-up letters and emails, tracking contacts and updating opportunities in the pipeline.
Also, the whole process of generating estimates into proposals, quotes and then orders becomes quick and speedy.
4. Streamlined Sales and Customer Service
Most renowned CRM applications offer Salesforce Automation as one of their core modules. Investing in these CRM systems are a big plus because not only do they help sales and customer service individually but streamline both the departments together.
For example: Your sales agent calls up an existing customer for up-selling, little knowing that the customer has submitted a support ticket about your product/service. With no knowledge about the customer complaint, the sales rep will have to frantically look for the customer rep handling this issue. Not a good impression on the customer right?
However, when you have a CRM with both case management and SFA program, your sales agents have immediate access to all important information, documents and collaterals. They can proactively alert customers about customer support ticket status. Not only does this save time but improves the entire customer experience and increases the value of the sales professional in the eyes of your customer.
5. Sales related Metrics
Have you ever calculated the total number of hours spent monthly on tallying sales-call sheets or calculating the sales revenue? Quite a lot right!
Now what if you have immediate access to all important metrics like sales agents’ activities, sales figures, and expected revenue? Well, salesforce automation offers you exactly that.
Using the program, you have an immediate access to all metrics for measuring sales performance and sales revenue. Most importantly, you can understand the past and current sales trends for an accurate and intelligent projection of future sales. As a result, you can act quickly when necessary, based on real-time accurate information.
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