Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
You create a product. You put up a sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible.
Nothing! No sales! (Well, maybe a tiny trickle.) But not the flood of PayPal or Clickbank notifications that we you were expecting.
First things first: Get your offer in front of targeted prospects.
Example: If you’re selling a dog training book, don’t email your marketing list and expect to make sales. Instead, get your offer in front of people who are likely to buy (e.g., people who need to train their dogs)
Next, you need to create a sales page that persuades your prospects to buy your product. This means your sales letter ought to have an attention-getting headline, an opener that hooks the prospect and engages her emotions, a bulleted list of benefits, proof that your claims are true and a call to action.
You want to give your prospects a good deal, so that as they read the sales letter they’re thinking, “wow, I can’t believe I get all this for just 50 bucks.” Then you really thrill them by throwing in a valuable, tightly related bonus. This small act turns a “good deal” into a “no-brainer.”
Your prospects are worried that your product won’t work for them. So put their worries to bed by offering a risk-reversal – that is, a satisfaction guarantee. Unconditional, strong and long guarantees usually deliver the best conversion rates to you.
You need to have a call to action at the end of your letter that tells your prospects exactly what to do next (e.g., “get out your credit card and click here to get started now…”). But you also need to give your prospects a good reason to act NOW, otherwise they may leave the page and not come back.
The solution? Create a sense of urgency by:
-Reminding the prospect that his pain and his problems will be over when he buys the product. -Offering a limited-time discount or bonus offer. -Offering a limited quantity of products. -Offering a bonus or discount to the first few hundred people who order.
The vast majority of your prospects won’t buy the first time they see your sales page, especially if they don’t know who you are (or they weren’t referred by a trusted third party). As such, you can increase your conversion rate by getting your sales letter visitors into an auto-responder series of at least seven messages. This series should build trust by offering a good content, while including promotions to close the sale.
Finally, testing and tracking your sales letter, price, and ad campaigns puts more money in your pocket. It helps you figure out what part of the process gets more people to buy your product. That way, you can focus on those parts of the process that give you the highest profits.
You just discovered seven surefire ways to get people to buy more of your products.
Don’t pick and choose the methods you like best. Instead, incorporate all seven ideas… and enjoy the results!
About the author