It's All About You

The Importance of Building your Customer Relationships Through an Online Presence

Supporting your client service by marrying social media with traditional means of marketing.

Most salespeople spend about the same amount of time with each customer, show them the same products, and make the same recommendations. Block eighty percent of your selling schedule for the top twenty percent of your accounts. This is not an easy transition for most people to make, but if you look at hotels, airlines, and other businesses you often find that the top-tier customers receive preferential treatment.

Rarely will you make one sales call on someone and then never see them again. More likely, you will come to know these customers. You can't expect to sell everything to everyone on the first call. That means you will see them again and again and again. Every account that you call on is somewhat different from all others. That means that you cannot treat each one the same.