Comment Marketing

What You've Been Doing All Along Now Has A Name!

One of the best traffic sources is to comment on someone else's blog, when that blog is on a relevant, related topic. It may sound counter-intuitive to raise up our competition but oddly enough it makes us look more authoritative when we do. There are several advantages to being strategic when commenting on blogs, news posts and in forums, so much so that this is now a formal kind of marketing - Comment Marketing.

LinkedIn For Business

How To Tell Your Whole Story, With Keywords

There are things you might not want to put on your resume, but all of it should go on LinkedIn. Partly because LinkedIn is a social network, and you want to present yourself as a whole person, but more importantly because your whole experience explains...

For any kind of success with social media marketing today, the focus is all on boosting your product's recommend-ability.You need to know very clearly why your current customers bought your product (or service) and the benefit they're getting from it. This requires a different kind of listening on social networks.

I am often asked if a person or small business needs to be on ALL of the social networks? Think of your ideal customer - either the average of your current customers, or your favorite, most profitable client right now. Where are your customers "hanging out" at the moment?

Social media is best used to build relationships. You answer the ideal customer's specific problem or tickle that one person's sense of humor and you'll find that others will enjoy the benefit and come to know you as an expert in that area.