Topic: 8 Steps to optimize your B2B lead conversion efforts Summary: 1) Strengthen sales and marketing alignment 2) Go beyond what they expect 3) Engage and nurture your leads 4) Leverage and test lead scoring to focus the human touch 5)Learn and optimize 6) Improve sales, marketing systems and process alignment 7) Consistent brand messaging 8) Avoid aggressive sales tactics

Are you a Sales Growth Mindset Leader? So are you? What does that actually mean? In a nutshell it's a sales leader that creates an environment where sales people feel comfortable to step outside there comfort zone, try new things and learn from their mistakes...without any negative consequences from their boss...YOU!

Make it FUN! As the old saying goes...all work and no play makes Jack a dull boy SO make it FUN to be in your sales team. This is No 7 of my 7 Principles that underpin a successful high performing sales team.

Demir Bentley and his wife, Carey, run Lifehack Bootcamp, a productivity and lifestyle design company for high performing individuals who want to bring sanity back into their lives. On the podcast, Demir discusses why you should rethink always-on communication.

Joe Sweeney has owned, operated, and sold four manufacturing companies, led the Wisconsin Sports Authority, and founded Sports Marketing Management (SMG). On the podcast, Joe discusses the ins and outs of successful networking.

Cultivating pride in your sales team...both around being in sales and also the value they deliver to customers is Principle No 5 of my 7 Principles that underpin a successful high performing sales team!

Crafting compelling emails makes the difference between securing a meeting and getting sent to the trash folder. Follow these five rules and get more meetings, and make more money.


This post details three of the most effective ways to use SEO and content marketing to drive sales for your business.

Coaching your sales team is the best way to increase sales. Not only that...it increases motivation, proactivity, self-belief/confidence....and is the No 3 Principle in my 7 Principles that underpin a high performing sales team.