Make this one change to your sales approach and forever be wealthier.

Often people get caught in the trap of thinking they can (or should) close every deal that comes their way. When a hot prospect turns cold and you have done everything possible to move the sale forward but they aren't responding, it's time to drop that cold potato and focus your attention on other opportunities.

Effective persistence means keeping your name in your prospect's mind by using different strategies and techniques. Varying your approach will help separate you from your competition. And remember this saying, "If at first you don't succeed, try, try again."