We all know by now, that when you make a habit of connecting with potential customers little and often, on topics that they care about, you increase the likelihood of them doing business with you. That could be 5 minutes each network per day. 5 minutes on each of the 5 major networks is less than half an hour; why do most of us drag our feet on such a simple way to increase our online visibility and build our business? Procrastination.

You make the most of a social network when you know how it works. With the advent of each new platform we all have to learn new skills. While it is annoying to have to stop doing business as usual and learn a new set of skills, it does make us more skilled in the long run. Social networking has had far more impact on how we do business online than it might appear on the surface.