Sales meetings can be stressful for everyone involved. Furthermore, there are a lot of managers that do not know how to run a successful sales meeting. With so many numbers and stats to review, it can be difficult to stay on track. Here are some tips to successfully prepare for a sales meeting that will motivate your team and prime them for success.

Your customer's lack of time is a relatively recent phenomenon. It wasn't much of an issue a few years ago, but it has become universal and growing in intensity day by day. Today, not only must the product or service bring value to the customer, but the time you spend with the customer must also be of value to him or her. He/she must see a reason for spending time with you - a payback for his investment of time.

Many sales meetings are unproductive and not nearly as effective as they could be. "What's In It For Me?" When your meetings address this concern, attendance and active participation will increase, as will the buy-in for any necessary changes.