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8 Steps That Will Help You Write Excellent Product Descriptions

You would think that writing a good product description would be just that. A description of the product is should sell it, right? In fact, the process of writing a really effective description is more nuanced. Here’s the 8 steps you should follow in order to get your products selling out.

1. Discover your ‘buyer persona’

You’ll have heard that you need to know your audience when you’re writing. This is especially important when it comes to product descriptions. You need to think about what your ideal customer will look like. What do they want? Where do they browse online? What makes them click buy? Doing this will help you strike the right tone in your descriptions.

2. List benefits

You’ve worked hard on your product, and you want to list all the specs and features that it has. However, you need to think like your customers. they want to know how the product benefits them, so list the benefits that they’ll get if they buy your product. The best way to approach your description is to show readers what they’ll want from what you’re selling.

3. Use the right tone

Your tone will say a lot about you as a business and a place where buyers want to spend their money. The best tone is usually slightly less formal than you’re used to, and uses humour to keep the reader engaged in what you have to say. If you inject a little bit of personality, then customers will trust you more as a business.

4. Use online tools

There’s plenty of online tools that will help you write good product descriptions. Give some of these suggestions a try:
Paper Fellows: This writing community can help you improve your grammar.
BoomEssays: Writers at this service will proofread your descriptions before you publish them.
Easy Word Count: This tool gives you a quick and accurate word count of your text.
Assignment Writing Help: Editors at this service will edit your descriptions so they really pack a punch.
Cite It In: This tool will give you a correct citation for any source you use.
Marketing Essay Help: This writing service will help you get descriptions written for your site.

5. Avoid filler

You’ll want to tell your reader that you sell only top quality products. Well, of course. You think that your product is the best around. However, the customer will think ‘well, obviously’ and skip over what you’ve said. Avoid meaningless filler phrases, and tell the customer about what they need to know.

6. Prove your credentials

Is your product the best, the fastest, the most useful? Then prove it. Superlatives on their own don’t mean anything without the evidence to back it up. Use sources and research to show that your product is the real deal.

7. Tell a story

A description feels quite dry and clinical, and keeps the reader at a difference. Instead, try telling a story and placing your product in a real setting. This can help the reader imagine owning your product, and see what it can do for them.

8. Use good, scannable design

Think about how your description is laid out. Headlines, bullet points, and white space help readers scan the description for what they want, and decide whether the product is for them. The easier it is read, the more likely they are to buy.

There’s lots of tricks to writing the best product description. These tips will help you write a description that really shows a reader why your product is the best one online.

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