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LinkedIn is an online social network of experienced professionals from around the world with over 37 million members in over 200 countries. Executives from all the Fortune 500 companies and well know experts, authors and leaders are all LinkedIn members, so the question is, are you?
Do you remember the old saying “it’s not what you know, it’s who you know”? Your professional network is one of the most valuable assets you own that will yield you a return. It is your personal network that you turn to for job inquiries, introductions to new business opportunities, collaboration on joint ventures, research on new people you meet or new companies you want to engage in business.
In the past you relied on human to human networking where you would speak to friends, family and colleagues, stating your purpose and hoping they could either assist with another introduction or at least point you in a direction towards an introduction. Your goal to find someone who may know someone who can help you make a connection typically took going through many individuals on a one to one basis and was inefficient and took valuable time.
In today’s environment of real time access to information, social media and limited personal time, LinkedIn provides you a way to find, be introduced to and collaborate with qualified professionals that you need to reach out to in mass therefore saving your most precious resource – your time. If you are looking for new business, new partners, new referrals, to stay in touch, to research candidates or partners, recruit new employees, or find a new job, than you need to be leveraging the power of LinkedIn.
LinkedIn is rapidly becoming the largest business-oriented online social network and since it is a professional audience, the focus is on business. It is about making the necessary connections to boost your business and build referrals well beyond any network you can develop using human to human networking. The time is now for you to join LinkedIn and harness the power of business connection that is easy, real time and the next wave in business networking.
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