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Are you treating your sales people like athletes?

Are you treating your sales people like athletes?

We have greater access to personal development information than ever before…how to do practically anything you want, easier, quicker and more effectively.

Why is it then that so many companies are not achieving sales targets…or have a significant number of sales people under performing?

Even companies that have in house trainers, their own eLearning platforms or have had external trainers in to deliver programmes on qualifying, listening, rapport, negotiation, presenting and a multitude of other sales skills required for success, are not seeing it actioned by significant numbers in their sales teams.

Why is this?

It doesn’t matter what sales skills training you lay on for your sales people…if they haven’t got the self belief and confidence to step out of their comfort zone to try new things, it’s not going to happen. It’s all about mindset…yours and theirs!

The way they think is the biggest contributor to the level of sales success they can achieve…and the way you think will either support growth or be a barrier to creating the environment that allows your sales team to flourish and grow!

What can you do to improve mindset?

Focus on the inner state of your team…what are they thinking, how are they feeling, what do their behaviours tell you. Make time in your conversations and sales meetings to focus on them as people and improving their mindset…and not just focusing on the numbers.

There are so many mindset and motivation videos on YouTube…also some really inspiring TED Talks. How much focus do you put on personal development in your sales meetings?

Your Sales People are the athletes of your business

The advances and successes of mindset training in sport is well documented and sales is no different. When you are dependant on people to achieve specific results you have to treat them like athletes…investing in their wellbeing…skills and mindset.

If you don’t know how to develop the mindset and wellbeing of your sales people you need to get help from an expert. Just because you’re a sales leader doesn’t make you an expert in developing a winning mindset!

Being a sales leader is so much more than focusing on the numbers. Treating your sales people like athletes brings great rewards for them and for you!

Until next time,

Leigh 🙂

About the author

Hi I’m Leigh Ashton of The Sales Consultancy

Whether you’re a small business or a leading brand, an area manager or a Chief Executive, whether you’re new to sales or an experienced sales professional. Even if you’re not in sales at all but want to understand it, you’ve come to the right place.

The World of Sales is changing.

Today’s conventional sales training doesn’t address the psychological barriers that get in their way.

My approach takes your sales team through a process that:

* Helps them identify their psychological barriers and gives them the tools to overcome them
* Teaches them how the mind works so they can keep motivated and stay focused
* Gives them the ability to identify the psychological patterns of their clients and prospects so they connect with them at a deeper level and close more sales

And at a higher level…

* It creates more success in other areas of their lives so they are happier generally…and happier sales people generate more sales

Wherever you are on your personal sales journey what’s the best course of action for YOU.

– Sales Training – that actually gets results
– Leadership and Management
– Personal Coaching and Mentoring
– Sales Mentoring Programme
– NLP (Neuro Linguistic Programming) and how it can help you accelerate your success
– Keynote Speaking