Learn what being a member does for you
The Seller Styles
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Common Questions and Answers
Attracting and maintaining a solid sales network today is the foundation to tomorrow’s success. Your net worth is interdependent on your sales network. The more people you know, or who know you, the bigger and more solid your sales network will be.
Because people buy from, and refer people to, people they know and they trust, you will find that your success will come from your sales network. So, what can you do to attract and maintain a solid sales network?
Then you need to come up with creative ways of attracting them, engaging them, creating a relationship and then maintaining that relationship for an ongoing solid sales network.
When is comes to attracting or building a solid sales network, your objective is not to sell them something, but to acquire the trust to build and maintain a relationship that will turn into sales.
Therefore, stop the selling, start attracting people into your sales network by showing interest in others by getting them talking about themselves, asking in depth questions, showing concern and listening empathetically.
To attract prospects into your sales network, you need to be creative and do things differently from that of your competition.
Ask yourself this question, “what can I do to position myself in the marketplace as an expert where prospects will come looking for me by name?” List out your creative answers.
If you are not different you are the same as everyone else. To attract people into your sales network you need to be different.
Let me help you out. Is it fair to say that you know more about yourself, your products and services or your organization than I do? Is it also fair to say that you can educate me on how to buy, generate savings, increase performance, etc. on the benefits of your products and services?
Naturally the answer is yes to both of these questions because that is how you are probably selling and building your sales network today. Guess what, everyone else is doing that too. That is not how you build your sales network.
What if you were to take what you know and reformat it in a way that is not a sales pitch, but and educational type article, seminar or talk where you give readers or participants added value trough how to tips.
In the process you are positioning yourself as an authority, an expert and people will come looking for you by name. Your chasing after prospects to do business with you, will be replaced with being chased by prospects who want to buy from you.
This is only one of many ideas. Take the time and brainstorm some ideas for yourself.
What about a referral fee program? Remember any behavior that gets recognized or rewarded gets repeated.
Do you collect and share testimonial letters? Third party stories and testimonials make a big difference. Are you a member of any network or non profit associations?
What if you were to step up and be an active member, like the President, would more people know of you and buy from you? Would you attract more people into your sales network? It is in the effective giving that you gain effectively.
About the author