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Best Instagram Tools for Businesses in 2022

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Instagram is one of the greatest channels for boosting sales and finding new customers. No matter you own a B2C or a B2B company, you need to have a strong online identity, and Instagram makes it possible.

You can hardly find another platform that has Instagram’s audience reach and a variety of marketing features.

The thing is, Instagram marketing is not as easy as you might think. There are lots of competitors in each niche, and therefore, you need to perform better and faster to reach success.

An important matter in this regard is using tools to simplify marketing tasks and save time and money in your campaigns.

In this article, we’re going to introduce some of the most important Instagram tools that businesses can use to boost their marketing.


VSCO is one of the most popular apps on the App Store’s “Top 100 Free Apps” list.

VSCO’s own picture-sharing social network is one of the app’s main features. However, most users keep it on their phones due to the app’s large range of high-quality filters and photo editing capabilities.

It also includes enough tools to satisfy all but the pickiest Instagrammers.


Boomerang, which is part of Instagram’s entire suite of photo capabilities, is similar to a video, but it’s just one second long.

You snap it like a photo, and it plays back and forth (hence the name). The benefit of employing Boomerang is that it may show movement or activity without requiring the time and effort of a full video.

Boomerang is a great tool if you’re too busy to shoot longer videos. Creative business uses for Boomerang include moving product shots and silly workplace selfies. It should be noted that there are many alternative tools for video marketing, but This is something different and is a perfect tool for Instagrammers.


Iconosquare is an Instagram analytics and marketing platform for anyone wishing to take advantage of all the Instagram capabilities for business.

Some of the highlights of Iconosquare, which was recently reconstructed from the ground up, include:

  • Follower growth can be tracked
  • Information on the followers’ location
  • Identifying the effect of followers
  • Optimal post-production timing
  • Rate of engagement after the engagement
  • Comparing yourself to your competition

If it wasn’t evident before, Iconosquare is a fantastic analytics software for professionals and businesses trying to better their Instagram performance.

If Instagram is a key component of your Instagram product marketing strategy, having analytics data to analyze success and plan your next move is essential.

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Although there is a lot of scheduling apps for pre-planning Instagram posts, Later is something different.

When it comes to Instagram automation, it’s important to remember that the site doesn’t allow third-party programs to post on your Instagram account.

Later makes staying on top of your Instagram schedule a breeze. The software has a visual content calendar where you can schedule your articles, and it syncs across your PC and all of your mobile devices.

You may use this calendar to submit photographs from your computer, Google Drive, or Dropbox, as well as create a description to go along with them.

Later will not really upload the image when it reaches the scheduled time due to the aforementioned constraints.


When it comes to Instagram, the best social media management program is Buffer. Buffer’s new Instagram functionality allows you to plan Instagram posts in advance.

Upload your photo or video, write a description, and press the schedule button. Buffer will email you a notification when it’s time to publish the post. Your pre-scheduled Instagram post will then be loaded, and all you have to do now is tap publish.

Buffer offers a variety of tools for planning, tracking, and enhancing your social media strategy. You can keep track of crucial metrics, create a timetable, collaborate with your team, and much more.


SimplyMeasured is one of the most well-known companies in the field of social media analytics. It delivers a significant quantity of information for those seeking more precision.

Not just for Instagram but for all of your other social media platforms as well. It provides a wealth of information about your Instagram activities. In addition, it provides comprehensive reporting on all of the data it collects.

You can also compare your Instagram account’s performance to that of your competition using this tool. Furthermore, you’re allowed to check out which posts perform well at certain times.


SocialRank is the simplest method to find, organize, and manage your Instagram and Twitter followers. This Instagram tool was created to help teams manage and filter their followers so that they can find social marketing possibilities.

You can export a CSV file once you’ve identified a list of followers you’d want to export. Perfect for discovering influencer outreach opportunities or surprise and delight campaigns.


Minter was created to help businesses better understand their Instagram accounts and hashtags. It contains Instagram capabilities to help you optimize posting timings, track hashtags, measure sentiment, and export data, among other things.

Minter’s ability to simplify your data is what sets it apart. Let’s face it, data and statistics may be perplexing. It’s a lifesaver to have a computer that can make suggestions and analyze your data for you.


SproutSocial offers robust social media management software. You may use SproutSocial to schedule posts, manage comments, track hashtags, and generate reports. SproutSocial likewise has a lovely, user-friendly interface. You can’t go wrong with SproutSocial if you’re looking for a full social media management platform.


Hootsuite is a social media management software that was one of the first and most popular on the market. Hootsuite launched Instagram functionality last year, much to the pleasure of users.

You can pre-schedule Instagram posts and get informed when they go live, much like Buffer. Subscribers have access to all of Hootsuite’s comprehensive social media management capabilities, among other things. Hootsuite is difficult to exclude from a list of the finest Instagram tools in terms of value for money.


Instagram provides you with lots of business features, and this is a great opportunity. But if you want to use it to its full potential, you might find it time-sucking. Instagram tools we introduced in this article will help you overcome this problem and optimize your performance. This will definitely lead to a higher ROI which is great for your campaigns.


About the author

Tom is an online marketing expert with more than 6 years of experience in this digital industry.
He is collaborating with some well-known brands in order to generate traffic, create sales funnels, and increase online sales.
He has also written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc.