Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
On the NASP podcast this week, we talked to Shawn Finder, an entrepreneur at heart, about his story, tips, and tricks he has to offer. This week, we delved into our topic–is social touching appropriate in the world of sales?
Let’s find out who Shawn Finder is.
At the age of 24, Shawn entered the entrepreneurial world for being a top-ranked tennis player in Canada. He has also always had a passion for sales.
Shawn started out simply importing packing from other countries and selling in the US. He then founded ExchangeLeads in 2013, which helped build quality lists for reaching new prospects. His second startup, Autoklose, began in early 2018 and combined list-building and sales engagement.
He says that he always had to “sell himself.” Whether it was for tennis scholarships in the US, to get clients for tennis lessons, or in the world of sales. By doing this, he became a stronger salesman and leader.
Shawn had a lot of valuable tips to share about the business. Here are the highlights.
LinkedIn is an incredible place to make connections, and sometimes it can be the deciding factor in who you do business with. Shawn made the point that following and building rapport with someone on the social media site can allow individuals to stick out, and be beneficial for everyone involved. He considers this to be a “social touch,” our topic of the week.
To verify that you are only sending out quality material, and to ensure that you aren’t wasting your time manually posting on Facebook and LinkedIn, use an automation tool like Buffer or Hootsuite. However, he also says that you still need to make sure you’re keeping a close eye out on your social media to ensure that your posts and image look professional. Also, to confirm that everything lines up when it comes to dates, spelling, etc. Having an automation tool for your email doesn’t hurt either.
Shawn also mentioned knowing who your buyer is. Meaning that you shouldn’t buy a buyer list, do a little testing instead. Ask around, figure out the industries you are working with, and go from there. Take note of your client’s competitors as well, and make sure to go after them too.
When it comes to social touches, Shawn Finder is all for them. Connect, engage, and make sales while also “selling yourself.”
Check out our the NASP podcast for this episode and more!
About the author