These days, I imagine if Dorothy was lost in the internet jungle that is what she would be saying as she skipped down the yellow brick road trying to figure out social networking sites.From a business perspective, it provides a new media to engage customers, monitor customer feedback and provide a centralized online meeting area to engage and market too all at once.

Social Media Return On Investment

Stop Trying To Bake A Cake In A Tupperware Container!

When people measure the return on investment for social media marketing they are looking at the wrong thing. They are looking at sales numbers and a return on money and time spent. That is not what social networking was designed for. It is like baking a cake in a tupperware storage container. Beyond a sticky, stuck-on mess, you've now ruined two separate assets that had plenty of value on their own.

Social Media Use

Keep Your Fans Engaged And On Your Sites Long Enough To Really Like It There

The way to grow your fan base to is to do more of the activities your fans like. Often the conundrum starts with trying to figure out what it is that they do like. After all, you want to keep them on your site and keep them engaged, so that they don't notice time passing and are enjoying themselves. The more time they spend with you, the less time they are spending with your competition.

Social media is best used to build relationships. You answer the ideal customer's specific problem or tickle that one person's sense of humor and you'll find that others will enjoy the benefit and come to know you as an expert in that area.

The reason hype works is because of the feelings that are generated with hype. There's excitement in the spokesperson's voice, enthusiasm and energy. There's the hope that whatever is presented really IS the solution to every problem on the planet.

Social media marketing can be the most powerful marketing tool that you can ever use to support your business. Especially today since business consumers are often online. Sales lead generation work requires that you involve all marketing tools available, but how can social media marketing help in generating B2B leads?

Facebook is one of the most popular social networking websites on the internet today. With a very large audience, Facebook offers unlimited potential for sales and marketing success. Follow these steps to grow your business on Facebook.

The Tweet Tweet Success of Twitter

A 5 Step Process to Achieve More

Twitter has become one of the fastest growing social networking websites. With an increasing audience, Twitter also represents one of the best ways to expand your business and attract clients. Follow these five steps to enhance your business on Twitter.

Dinosaur Selling

Are Your Sales Skills Extinct or Evolving?

We are living in a fast paced world. Technology is changing the way we lead our lives and do business. Who had thought of Twitter or You Tube five years back? The question is how much have you changed in these changing times as a person and as a sales professional? Do you use the latest sales techniques to leverage your business?

With the onset of social networking sites such as Twitter, Facebook, Youtube and LinkedIn, millions of people are sharing their thoughts and opinions with the millions of other people they are connect to. It is important for you to be on this bandwagon and develop a social media strategy that generates results, however you want to avoid these 5 biggest mistakes people make on social networks.