The luxury that a marketer may have if he's in the Business-to-Consumer (B2C) industry is that he can just pour in the right ingredients into the mix and the product will practically cook itself. That is not to demean their efforts, which are for sure very intensive, but the fact that their audience is the general buying public makes it largely easier for them to perform marketing.

LinkedIn is where all of your prospects and hanging out and it's going on 24/7. Here are three simple tips to sales prospecting with LinkedIn.

It can't be denied that among the gadgets that most people are using today, the telephone is the most convenient and easiest to use. For many years, many businesses have used the telephone or telemarketing services for lead generation and today, mobile marketing lead generation is still trying to make some dramatic changes for the better for all businesses all over the world and that's because of the existence of mobile phones.

The strengths of sales introverts allow introverts to make in-roads where many of the best traditional salespeople can't often break through. And they do it with far less effort, time, stress and cost.

Today customers are more informed -- they check prices, compare services and read reviews online before making a purchase. Advent of internet and thereafter of social media has completely transformed the way customers used to think/behave.

It can be really tough to get prospects to sign up or to buy from you. That is why you need to know just what exactly to say. Yes, you can still turn prospects into real and profitable sales leads. What you need to do is to know the words that you should be saying.

Big Picture v Detail? The cost of not knowing your customers' preferences

Here's business to business telemarketing advice. A few simple changes can impact telemarketing results substantially. Engage more prospects and have more success with fewer calls. Prospects want value. Benefit statements and the right questions keep the prospect's attention focused on your service or product. Sound sales techniques encourage prospects to buy.

Employees leaving the company can greatly affect a company's ability in generating good business leads. In this type of business, consistency is the key. Training new people to make up for the gap created by leaving old employees is not enough. For the sake of getting results done, like in getting your B2B leads, you have to keep your best employees.

I issued customers on my list a plastic buying card. It clearly stated on the back of the card that it was a buying card which entitled the named holder Preferred Credit Privileges. No one ever questioned that the plastic buying card was not a real credit card. I discovered when the customer is connected to your business they purchase more products and services more often.