Update your Testimonials!
"When you say something about yourself it's bragging. When other people say it about you -- it's proof!" (Jeffrey Gitomer)
How good are you at collecting testimonials from your happy customers?
Great? Then well done, keep it up!
You're in the minority though! Many business owners simply never get around to it, or are a little bit nervous about asking or don't do anything with them once they've got them.
Here are some 'off the top of my head' thoughts when it comes to testimonials.
Ten Testimonial Tips...