Top 9 Company Research Tools for B2B Sales

If you want to increase your B2B sales, you will require a lot of data. Now, it is nearly impossible to research every business or brand today, so it is recommended that you use company research tools to find the company data you need.

With the help of the right company research tools, you will get all sorts of data from any business. All the information will help you better understand the company and its needs. Finally, the data can also help you segment your audiences.

Company research tools will provide you with data so that you can tailor your pitch based on your brand’s needs. This way, you will be able to make a faster sale.

In this article, we will discuss some of the best company research market tools used for B2B sales.

What Are Some of the Best Research Tools for b2B Sales?

Some of the top company research tools that can be used for B2B sales include:

1. Census Bureau

If you are a US-based resident, then Census Bureau is a great research tool that you can use to look for census data within the country. You can filter the results based on location, year, and age. The free resource is also fitted with various shortcuts to help you access the visualization of the data, thereby allowing you to check and study potential target markets in the U.S.

One of the best ways to use the Census Bureau is to find the NAICS code for your brand. Next, you must navigate to the Tables option, tap Filter, and look for your industry.

With the help of the Census Bureau, you can easily find everything you need to know about your target industry—where your industry is most popular or oversaturated, etc. You can also head to the site’s Business and Economic data part if you are looking for expertly-made tables.

2. Make My Persona

Make My Persona is another great research tool that can help you create a buyer persona for a potential new product or service. When marketing a new product or service, it is preferred that you define who the product/service might benefit from the most.

With the help of Make My Persona, you need to create a persona by entering basic information like name, age, characteristics, challenges, etc. You can also add psychographic and demographic information.

Make My Persona is best suited for B2B businesses, especially those coming up with new products or services. This is because you will start thinking about the challenges and objectives of your potential buyers to increase sales and achieve revenue goals.

3. Tableau

Tableau is a suite of various products that will help you connect to any data source. The business intelligence suite will also visualize the data so that you can understand the insights and communicate with investors and stakeholders accordingly.

Right from the tropical climate zones to corn production and office product sales, all the data you provide will be visualized for easy understanding. However, this tool only shows information in North America as of now. With the help of Tableau, you can look at data like supplier regions and potential marketplaces.

The pricing of Tableau ranges between $12 per month and $70 per month, depending on what features you are looking for.

4. Paperform

One of the best ways to understand your target audience and what they are looking for is by conducting a market research survey. This is quite an important step as it will also help you look into the problems faced by your target audiences. Therefore, this process must be as interactive as possible to get an accurate and objective response.

Paperform is a simple free-text research tool that looks similar to a word document. You can customize the themes, layouts, fonts, colors, etc., to create a unique feel and look. Even if you have no idea where to start, the tool will provide you with ready-made market research survey templates and questionnaires to help you get started.

The software also allows users to manually hide or show specific questions or an entire section. Therefore, creating personalized paths for different types of customers becomes very easy. Since the forms are more interactive, it will also boost customer interaction and lower drop-off rates.

At Paperform, you will find more than 27 types of question fields, including scale, matrix, and ranking fields; this way, you can collect information more effectively.

5. SignalHire

SignalHire is perhaps the only tool in this list that is not directly related to company research tools. The website is originally designed for HR and talent acquisition. This is quite an efficient search tool that can help you discover large pools of talents, along with contact information and other valuable insights, easily and quickly.

However, SignalHire can also be used as a company research tool, especially if you know where to look. For instance, SignalHire’s Business Intelligence feature will provide updated insights about your company’s performance. While its primary use is to analyze your recruitment funnel, you can also use the key metrics to boost your brand’s ROI and improve decision-making.

6. Claritas MyBestSegment

As a product researcher, Claritas MyBestSegment is the best program available if you want to know more about the demographic information of any area and/or the lifestyle habits of the area’s inhabitants.

This program will provide you with everything you need without stepping out to survey the data. Claritas MyBestSegment will provide you with all types of data you need – for instance, you want to know which areas would be more receptive to your campaign. Additionally, you will learn more about local or nearby competitors, the lifestyle changes in the area, etc.

Right from the data snapshot, you will see all basic information like the average income, employment levels, lifestyle traits, education levels, etc., for free. If you are looking for something specific, you can get in touch with the sales team to become a paid customer.

7. SurveyMonkey

SurveyMonkey is one of the most powerful tools if you want to conduct in-depth market surveys and research to understand the preferences of your consumer and the market.

With the help of this tool, you should be able to create particular and targeted surveys where you can ask your audiences different questions related to the products and services you offer. Apart from providing a general overview, you will also get more detailed insights from the target audiences.

SurveyMonkey is a single-stop solution for all your market research services, which include a reporting dashboard, a survey translation service, and a global survey panel. Additionally, the tool’s pricing ranges between free and $75 per month, depending on what features you are looking for.

8. NielsenIQ

NielsenIQ, as you can guess by the ‘IQ’ in the name, is an intelligent consumer and retail consultant that will collect and identify consumer insights and the best distribution channels for your products or services. You can also create various types of offers that will meet the expectations and requirements of your target customers.

You can also use NielsenIQ to identify all the shortcomings of your product launch to improve upon them. The tool provides forecasting data, so you will understand how your sales will perform upon launch. Finally, NielsenIQ can also conduct consumer insights surveys on the list of partners and panelists.

Overall, NielsenIQ does not operate like a tool; you can consider it more like a consultant. Thanks to the nature of the program, it is quite a nice option for more established brands with bigger launch budgets.

9. Qualaroo

Finally, we have Qualaroo, an advanced market, and user research tool. It is used to provide data related to your target audience or market. You can run surveys on more than six available channels – mail, social media, product, mobile application, and website. With this data, you will get a very detailed picture of your potential and/or existing customers.

The tool is also fitted with many other features like pre-built survey templates, audience targeting, language translation, question branching, etc. You will also get a list of expert-made questions.

Qualaroo will help you create different market research surveys within minutes that can then be used to collect data on your potential customers’ behavioral, psychographic, and demographic traits. It will also help you perform audience segmentation, create several customer personas, and map your customers’ preferences and expectations.

Overall, Qualaroo is quite an amazing analytics engine that will categorize all the responses based on the current moods of your target customers.

Final Thoughts

All the tools mentioned in this article are considered the best research tools for B2B businesses. More information about sales tools is here. Market research is very important if you want to drive sales and increase your revenue. Therefore, it is recommended that you use only the best, not the free ones, just to save some bucks.