5 CRM Business Solutions Built For Large Enterprises

CRM business solutions are embedded in the DNA of modern enterprises and are an integral part of commercial success. They have become widespread, so there are now many different CRM solutions on the market.

This article will overview the 5 best CRM business solutions built for large enterprises.

 

 

Salesforce

Perhaps Salesforce can be rightfully called the most famous customer relationship management tool. The product has a brilliant reputation and has a significant market share of over 30%.

And that’s more than Oracle, SAP, Microsoft, and Adobe have in total.

 

The company Salesforce develops different software types, but the customer relationship management system is the main demand.

It connects marketing, sales, trading, service, and IT departments with common and understandable data on one integrated platform.

 

Salesforce CRM capabilities:

 

• The system allows all salespeople to see and share all relevant customer information, providing all the data they need to close a deal.
• The full suite of products includes applications for every stage of customer interaction, from leads to repeat sales.
• Analytics automatically notify when a significant or atypical trend or new service issue is detected.
• A tool is available in the system to send targeted, personalized messages to potential customers exactly where they are most likely to interact with them.
• The software helps you manage daily tasks such as emails, meetings, or phone calls and adjust your sales processes based on the stage.

 

Salesforce specializes in cloud technology; therefore, the system is available anywhere in the world. The software is renowned for its comprehensive functionality and wide scalability.

There are alternative systems that offer similar conditions, but so far, none have reached the level set by Salesforce.

 

In addition, the company’s tools make it possible to create completely customized systems from start to finish, considering the most unusual customer requests.

 

Dynamics CRM

Dynamics CRM helps increase sales and marketing efficiency by automating routine processes, improving the quality of customer service, building competent business intelligence, etc.

 

Features of Microsoft Dynamics CRM:

 

• Accessibility. The system allows users to work both in online and offline versions.
• Marketing automation. Dynamics CRM enables the development of scripted marketing campaigns, tracking their effectiveness and return on investment.
• Sales automation. The platform helps build clear communications with customers and provides comprehensive quality support.
• Intelligent self-service. You can provide customers with self-service through portals, a knowledge base, virtual assistants, and chatbots based on artificial intelligence (websites, messengers, social networks, etc.). Customers can share tips and view detailed analytics from other users on the site through personalized community portals.
• The system enables coordinated virtual collaboration through an enterprise collaboration center that connects peers, customers, and contextual customer data.
• Omnichannel. Interaction with clients can be carried out through any convenient communication channels: email, social networks, messengers, website, telephony, and others. Dynamics CRM allows you to quickly set up phone systems and digital channels. Moreover, the system provides real-time text translation and message routing based on emotional tone.

 

Microsoft Dynamics CRM is available as a cloud-based version or an on-premises installation. From a functional point of view, both options offer similar features, but they have distinctive features in terms of implementation.

There are a few Microsoft Dynamics 365 Partners that can help you implement this CRM.

SAP Sales Cloud

SAP Sales Сloud (formerly SAP Hybris Cloud for Customer) is a cloud CRM system of German origin, which has become one of the most famous platforms for automating sales and related processes.

 

SAP Sales Cloud features:

 

• Collaboration services. Users can communicate in a single space and work on common tasks even in different geographic locations.
• More than a thousand out-of-the-box applications. The platform offers a good portfolio of ready-to-use configurations developed by the vendor and partner companies. They allow you to expand the standard version of the system and immediately install the necessary settings for a particular business need (at special rates).
• Seamless integration. You can integrate external services and websites into a single ecosystem for smoother, faster operations. You can use APIs to build communications with your customers and partners and enter new markets.
• Analytics. It provides a real-time gathering of all the necessary statistics, systematizing and analyzing it, and making the most accurate forecasting in the context of the month, year, and other arbitrary periods.
• Data storage and consolidation. All information that enters the system is recorded and ranked according to the established rules while simultaneously providing users with a convenient search on various parameters.
• Own web environment for development. SAP Sales Cloud allows you to develop solutions on the WebIDE and prototype user interfaces using Build. In addition, development is supported in Java, C++, Python, XSJS, PHP, Ruby, Node. js, Go, .Net.
• Mobile applications. The system allows you to create personalized mobile and HTML apps for maximum ease of use.

 

SAP Sales Cloud has an adaptive user interface and offers a multi-channel interface to support laptops, tablets, and smartphones.

The solution can be easily integrated with your inventory management software, email and calendar applications, CPQ, pricing and ERP systems, and CLM to ensure smooth data migration.

 

SAP Sales Cloud is hosted through Tier-3 and Tier-4 certified data centers that are located around the world. These data centers continue to operate even in the event of errors.

SAP Sales Cloud offers a modern and standardized cloud-based CRM solution. Integration into the existing system landscape of companies is carried out according to a specially developed methodology, which includes all necessary stages of the project.

 

Oracle Siebel CRM

Oracle Siebel CRM is great for large enterprises. Its architecture based on metadata allows rapid application development and provides exceptional performance, scalability, and reliability.

This super-scale architecture enables users to add many new applications, modules, and features without disruption.

 

Oracle Siebel CRM features:

 

• Browser-based application configuration. The program allows you to configure, test, migrate, and deploy Siebel CRM through a website.
• Omnichannel. All communication channels with customers are available: various messengers, telephony, website, email, etc.
• Extensive integration capabilities, which are considered among the best on the market. The system easily integrates data, applications, and user interfaces.
• Flexible deployment. You can deploy Siebel CRM as containers with Kubernetes to achieve maximum flexibility, scalability, and speed.
• Evaluate the effectiveness of marketing spend. The system analyzes the initial response from marketing companies and the bottom-line profitability (even if it takes months to close a deal).

 

Developers can use workspaces, a sandbox that allows them to develop and test configurations without affecting other users. It’s also possible to additionally purchase pre-built configurations at special rates.

 

Zoho

Zoho CRM connects marketing, sales, and support teams and gives them the necessary tools. The system makes it easy for new users to start CRM, especially if unfamiliar with the software.

The basic setup version includes enough basic features, and the interface is intuitive and clean, making learning even easier.

 

Zoho CRM features:

 

• The system allows you to segment customers based on their region, requirements, source of leads, and even their response level.
• Thanks to artificial intelligence, you can determine the best time to contact current and potential customers and automatically collect information about them from the emails they send.
• The system integrates easily with other Zoho and third-party applications.
• Zoho CRM allows you to connect with customers across multiple channels (website, messengers, email, etc.) while centrally collecting information that allows managers to have contextual, meaningful conversations with potential customers.
• Through the program, you can create web forms on the site for potential customers using a simple drag-and-drop interface.

 

Zoho CRM’s mission is based on using the system less. The true meaning of automating workflows, customer interaction cycles, routine tasks, etc., is that users can focus less on the software and more on the relationships.

This is why it is great for growth marketing teams that need to be fully concentrated on the business`s state.

 

Conclusion

Remember that the true power of CRM lies in how you use your data.

Any CRM system can give you numbers and analytics, but you need to know how to interpret them and what to focus on to get the most out of customer relationship management.