Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
One of the most important things a person can do is understand his or her influence style. We never consciously think about how we are being perceived when we are seeking to communicate, most of us have never been trained on how to congruently and effectively communicate what we want people to feel, understand and hear from our communication. Just being aware that there are only 8 styles and you can train or condition yourself to any one of the styles that is crucial to your long-term success.
One of my biggest clients realized that early on in building his business he unconsciously hand picked sales people that fit his leadership style, his culture and his sales process. These sales people became his sales leaders as the company grew from 150 people to 2500 people in 3 years. They were very effective as they continued to personally bring in their style of people. The company decided they needed to grow quickly and hired a company to recruit any and every one; relying on their superior training to integrate people into the culture. It did not work. They did not fit and it became a nightmare. He came to us and we showed him, utilizing our sales assessment, very quickly that his company, culture, process, leadership style all were consistent but the majority of the people coming in were on the opposite side of his present culture. He used the sales assessment and the company has doubled in size and became one of the most dynamic and best companies/organizations to work for in America.
That is one of many examples of how the sales matrix is used to support people in their growth and success. Here are some points to ask yourself or think about:
What culture will support my unique style of influence?
Is the reason I feel stressed in my present environment because I have a different style?
It is good to know that I can train and condition myself to a different style if that is what I feel I need.
It is great to know my style, so I can put myself in the right environment to thrive.
My style has helped me take responsibility and understand how to make it in a culture that might not fit my style.
I make a lot more money, I feel better about my life every day, and I feel that I am growing and supporting others because I found a company to match my style.
Who should I hire? Does it match what I need in my company?
About the author