Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
In the constant battle for customers coupled with a bad economy, is it any wonder that some of your competition is engaging in a price war? After all of your hard work, experience and service you offer, you are now forced to reduce your prices simply because your competition is offering rock bottom pricing? Hogwash!
One of the most frequent questions I receive from my subscribers is how to deal with low priced competitors who are trying to steal clients away and my answer is always the same. Don’t let your competition dictate your value and commoditize your offering. If you have built a business based upon my BLAST methodology – you have built your business on the concept of offering the best customer experience for the best value.
It is important to know that in this economy, many businesses are struggling and can only compete on price since they are not really creating value for their customers. You need to understand the business model you want to create and continue to evolve that strategy over and over again to keep your position in the market and more importantly, your customers.
If your business model is to become the low price leader (think of Walmart and BJ’s), then you need to focus on efficiencies that allow you to lower your costs and therefore your price. This requires a lot of attention on process improvement, automation and better buying of your raw materials. To truly stand apart, you also want to focus on creating tremendous value for your customer in other ways, faster check out, bonus gifts, greater convenience and loyalty programs to name a few.
By knowing your customer you are able to design programs and solutions specific to their wants and needs. You are able to bring new ideas to the market and create experiences that are handed down for generations.
If you don’t offer something more than your competition that creates value for your customer, you will be viewed as a commodity and the only thing that makes you different is price. Understanding your competition is just as equally important as understanding your customer so you can clearly communicate those differences and the real value you are offering.
The world today is filled with much ambiguity and fluff. Make it easy for your customers to do business with you by demonstrating the real economic value of your offering. Rather than say “saves you time”, – calculate how much time is saved. If you offer bonuses, what are they worth? Customer’s perceive value if they are getting more for the price they are paying. Show them how they are getting more with you.
Make it a mission to create the best experience for your customers. The simple actions go a long way: a welcome, a smile, a thank you. Customer service is a dying theme and simply by treating people like royalty, may push you to the front of the competition line. Deliver what you say you will deliver and follow up with your customers often.
Your product becomes a commodity when it doesn’t appear to be different than everyone else. At that point, you will enter into a price war. By differentiation, real value and a strong experience that creates memories, you will be able to not only charge a premium, but justify it over and over again.
About the author