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by Belinda Summers
Social media is forever changing the way you market your products and services to business prospects. Gone are the days that selling is just a one-on-one transaction. These days, it can be a to-and-fro affair, with prospects either becoming your allies in marketing or your worst PR nightmare. But how will this translate to your work? How can it help you in generating qualified B2B sales leads that you are looking for? It can in many ways, and their impact can be really immense. When done properly, social media marketing can be the most powerful marketing tool that you can ever use to support your business especially today that business consumers are often seen online.
Once you have familiarized yourself with these social media basics, you can then start with your b2b lead generation campaign. You will be able to make it more successful.
About the author