Learn what being a member does for you
The Seller Styles
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Certified Master Sales Trainer (CMST®)
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Certified Professional Sales Associate (CPSA®)
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Common Questions and Answers
How good are you with those difficult conversations?
From time to time you feel the need to sit down with one of your team to have one of ‘those’ difficult conversations. You know the type. The tough love conversation that may be a little uncomfortable but is absolutely the right thing to do!
It’s one of those leadership activities that many sales leaders find difficult despite knowing that it is the only way to move someone from stuck to unstuck. Normally it’s because us humans don’t want to upset people, to appear unkind or make people feel uncomfortable.
Let’s take an alternative perspective…
Imagine that you are unconsciously doing something that has a negative effect on the people around you. You have no idea that you are creating this negative impact. Nobody tells you because they don’t want to make you uncomfortable or upset you but they are all feeling it and maybe even talking about you amongst themselves. How kind is that? How would you feel when you eventually find out?
Having that difficult conversation is the kind and right thing to do.
Give your sales person the opportunity to change
If you say nothing and hope the issue goes away by itself you are inadvertently saying that the behaviour you want them to change is acceptable. They will continue to behave in that way when they are triggered to do so. They often have no conscious awareness of the impact they are having.
By bringing it to their attention…in rapport and with compassion, you have a really good chance of shifting their perspective and their behaviour. You can agree on the first steps and a review date.
That way you can both leave the difficult conversations feeling good about yourselves and each other.
Some pointers to keep you on track…
Convey your positive intent
Make it clear you are on their side. Always do this face to face…even if it’s on Skype or similar
Describe only what you have personally observed
Never have a conversation about behaviour that you have not witnessed for yourself. Someone else’s version will always be distorted by their viewpoint and could be wildly inaccurate based on their perspective of the person or behaviour…and how it affects them. Keep it specific and factual and about the behaviour…not them as a person.
State the impact of the behaviour
Increase their awareness of the consequences of their behaviour…for them and others. Use a supportive tone.
Ask your sales person to respond
Give them an opportunity to share their perspective. Do not interrupt. If you’ve done a good job they are unlikely to jump to defence. If they do let them air their thoughts and summarise your understanding back to them.
Focus on solutions
This is the whole point of the conversation. Get your sales person to come up with their own solution, first steps and review date.
Use coaching questions throughout
This is not your opportunity to show how much you know or to share how you would fix it.
You really are supporting and developing your sales people with every one of these conversations. Whilst they are not easy…the more of them you have, the easier they become. The best thing…the results always make it oh so worth it!
Until next time,
About the author
Hi I’m Leigh Ashton of The Sales Consultancy
Whether you’re a small business or a leading brand, an area manager or a Chief Executive, whether you’re new to sales or an experienced sales professional. Even if you’re not in sales at all but want to understand it, you’ve come to the right place.
The World of Sales is changing.
Today’s conventional sales training doesn’t address the psychological barriers that get in their way.
My approach takes your sales team through a process that:
* Helps them identify their psychological barriers and gives them the tools to overcome them
* Teaches them how the mind works so they can keep motivated and stay focused
* Gives them the ability to identify the psychological patterns of their clients and prospects so they connect with them at a deeper level and close more sales
And at a higher level…
* It creates more success in other areas of their lives so they are happier generally…and happier sales people generate more sales
Wherever you are on your personal sales journey what’s the best course of action for YOU.
– Sales Training – that actually gets results
– Leadership and Management
– Personal Coaching and Mentoring
– Sales Mentoring Programme
– NLP (Neuro Linguistic Programming) and how it can help you accelerate your success
– Keynote Speaking