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Do you have all the information and knowledge about your product but still can’t close the deal? Do you have a fear of selling because you aren’t sure what to do? Do you not want to be “That Guy” or “That Girl” that’s always trying to sell and is annoying as heck? Are you constantly being told “No”, or worse yet, “Maybe”? If you or anyone you know needs to grow into a better salesperson share, like, re-post or whatever you need to do to get this info into their hands.
You MUST learn the 10 Commandments of SalesFu.
You need to be a Sales Ninja in today’s world to not only compete, but to dominate.
I’ll go into detail on each. Here they are-
The Sales Ninja
10 Commandments of SalesFu
Power of One (More, Step, Goal)
P.O.P — Power of Please
Don’t Bite the Hand
Put it in Writing
Treat Others the Way THEY Want to be Treated.
Ask for the Business
#1 Always Agree. Just do it. Record your conversations and see how often you disagree with a customer. SalesFu is all about taking that negative energy and redirecting to service a positive purpose, like closing the deal. If the customer throws you a verbal right hook, you don’t take a verbal swing back and start an argument. You simply step out of the way or duck, then give a gentle nudge to the customer and use their own momentum to keep them moving in the direction they wanted. Never argue with a customer, in a worse case scenario at least agree to disagree.
#2 Power of One. One More, One Step, One Goal. I’m a huge fan of the Number One. I want to be #1. The Number One also means Unity. It means all forces moving in the same direction. People ask how I’m doing all the time. I always tell them, “I’m doing great! I’m saving the world 1 Sale at a time.” and I believe it. People who are extraordinary did very ordinary things, they just did them more often and in a specific order under circumstances when most people would have quit. Make a phone call isn’t hard or extraordinary, but making that phone call after you’ve already made 199 that day takes commitment. After you throw in the towel, always do one more. Define the small steps you need to take in order to achieve a large goal. Focus on the step needed, but never forget about your long term Goal.
#3 P.O.P. — Power of Please. People a little POP in your Sales. People forget to be polite these days, I’m not sure why. Being polite has never killed a deal for me, but I’ve seen plenty of deals crushed because of someone being rude, or being misinterpreted as being rude. Be Self Aware. We talk about this a lot in Sales, but being Self Aware of how you are viewed and interpreted is crucial to success. It makes absolutely no difference if you meant to say something in jest, but it was taken as a biting comment. I once saw an Old Girlfriend after about 4 years and it was a very hot day. She was wearing an all black outfit and probably wasn’t keen on being seen trudging on a college campus with a heavy backpack in the hot Hawaiian humidity. I’m not sure why, but I told her she looked hot. I meant it, she looked like she needed a cold glass of water or a dip in the ocean. I don’t think she took it that way. On a side note though because of the power of reciprocity she struggled but eventually said a few nice things about me. I was polite and unintentionally said something nice about her and so she was nice and said some nice things back. This goes for sales too, try to anticipate how the words you are saying will be interpreted and always be polite. People want to buy from people they like.
#4 Don’t Bite the Hand. I hate it when I hear sales people complaining about customers. It’s a sign of personal weakness. It’s a sign that you aren’t a true sales professional and a sign that you want to place blame instead of accepting responsibility. I’ve fired salespeople for speaking poorly of the people that pay the bills. Never ever bite the hand that feeds you. Whether or not a customer buys from you is irrelevant, that person may buy the product or service in the future and it’s entirely your fault that you didn’t get the deal. Getting a Win isn’t that difficult. Even if a customer CAN NOT take advantage of your product or service, you are selling hair cuts and you find out the customer is wearing a wig due to Cancer. Can they buy your product? After that customer leaves your store you can complain about why the hell a bald lady was in a hair salon on a busy Saturday, buy you should look inside and find an answer. Why was that customer in your store? Was she looking for a friend? Can she be a referral source? Was she looking to find partners to help support a program to make new wigs and get donated hair? Was she looking for a job? Was she just missing her hair and wanted to see the different styles? There was still a way to leave on good terms and there was a opportunity there that you missed. Success is your fault.
#5 Be Honest. Don’t over promise and under deliver. Even though that customer got on board with you if it’s a bad experience it will hurt your business in the long run. Be Honest with yourself about your product and your service. You have to believe in whatever you do 100% and you can’t do that unless you are authentic and honest.
#6 Over Communicate. People love status updates in today’s world. We all have short attention spans heck, I have a pizza tracker. It tells me when my pizza is in the oven, when it’s being boxed and when it’s on the car for delivery. Thank you Dominoes. Did I need that info? Nope, for years I’ve waited patiently for the 35 minutes to pass in order to get my pizza and it’s always gotten there. Update you customers more than you think you need to, it breeds confidence and familiarity. If someone doesn’t want that much communication they can delete the email or send you to voicemail. It’s better to have it and not need it, then need it and not have it. Over communication will save your deals.
#7 No Excuses. When you do something wrong, fess up and make it right. You must take responsibility for every single facet of the experience, nothing is excluded. A 3rd party provider drops the ball and the service is interrupted or late. Is that your fault? What if the 3rd party service was selected by your customer because they had a previous business relationship? Is it still your fault? The short answer is YES. You picked the 3rd party vendor and by affiliating yourself you MUST take responsibility for their actions, get another provider if you need to. Even if the customer chose their own provider, let’s say they wanted their own mechanic to install your product, or you are a mortgage broker and your customer chose their own title agent, it is still your responsibility to make sure that the product is installed or the money is there.
#8 Put it in Writing. My mother once told me to “Trust, but Verify.” and still holds true today. People want to trust what you say, but they get peace of mind when you put it in writing. I also can’t tell you how often something got lost in translation or a trick of the brain and what was agreed to meant something completely different to each party. I once agreed to start a project within 5 days, the customer thought I’d be done in 5 days. Put it in writing and save yourself the trouble. You have testimonials or a great rating in some magazine? Get it in writing and send it to your customer, have it framed and put on the wall. Seeing it in black and white means something completely different than talking about it to most people.
#9 Treat Others the Way THEY Want to be Treated. I take a lot of heat for this from some sales professionals. I’m a huge advocate of communication and being self aware of how that communication is interpreted. I think that the majority of Sales Skills come from proper communication skills. I’m talking about how your message is perceived. I encourage you to mirror your clients, slow down your pace or change the vocabulary you use to talk about a feature. A business man may want to talk about the ROI of a product while the lay person might just need you to say that the product pays for itself. I want to be guided through the process and I pay extra for convenience, that doesn’t mean that I don’t respect the buyer who does all their own research and wants me to be hands off. I sell and communicate in a way that is comfortable for our buyer, and doesn’t impact the authenticity or the facts about my product or service. It just makes it more palatable.
#10 Ask for the Business. Come on, you’ve gone through all the trouble already to get someone interested. Too often sales people just keep selling until the customer says something like, “So what do we do next?” until they close. They consider that a buying sign and so they will talk about the contract and then put the contract on the table eventually. That isn’t selling though. That’s like asking a girl out after she says that if you ask her she will say yes. It’s not the same thing. You have to be willing to put the customer in a position to tell you No. You want to get a Yes or a No so you can move on to the next prospect and make a living for yourself. You have invested the energy to learn your craft and get the customer to agree with you and buy into who you are. Use all that sales capital that you’ve been building up, and Ask for the Business in a very direct and clear cut manner. “Listen Friend, we could probably spend a few more hours swapping stories and me telling you how great our product is, but you probably want to find out for yourself and I’d like to have a reason to come out and visit more often. Let’s place an order, (seal the deal, lock in the terms, put down a credit card, sign the contract), so that you can see first hand what I’ve been talking about. Are we in Business?”
There you go. Use these to be great. If you or anyone you know needs to grow into a better salesperson share, like, re-post or whatever you need to do to get this info into their hands.
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