Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Making plans are important. There is no substitute in marketing for a good business plan.
The problem here is in the carrying out part of the plan. You see, in today’s ever changing business environment, the B2B appointment setting plans you made today may not be a relevant plan tomorrow. If you want to be successful in your marketing activities, you have to know where exactly you should start your campaign.
Actually, the success of your marketing efforts would be dependent on your ability to evaluate the soundness of your plans. If you see anything wrong in the initial stages, then you can change it quickly. That would save a lot in terms of time and money that you would have to invest.
Here are some questions to serve as your guide:
You see, if you believe that what you have is precisely what your market needs, then you would do everything within your power to make them see the truth.
Without this conviction, you would not be able to sell your products or services as intently as you would have wanted. A good marketer would know how to sell the products with the confidence and conviction that will be felt by the other side.
The question here is, do you have that conviction for yours?
Sometimes, a little nitpicking with the other people in your company will lead to some interesting conclusions. The most important part is the alternative viewpoint.
You know that it is important to get more B2B leads coming your way, so you would want to make some really good plans to achieve that goal. But, equally important, is that you consult the others, like those in your telemarketing or promotions team. They might give you some ideas on how to properly carry out your objectives. It helps to ask a different on how to solve a problem you are dealing with.
You just need to ask.
No good plan goes unrewarded, so to speak.
Even if you have no means to carry out your plans for your own business, but you do have a working model for it, why not try putting a license on it and let others do the task. For example, you are a small mobile applications provider, but you want to enter a really big market. You do not have the means to do that on your own. So, why not ask the help of bigger distributors?
Let them sell your products for a price, so you can concentrate on what you do best: making excellent mobile software applications for other businesses.
If there is demand, you can certainly provide the supply.
And you can only know that if you ask distributors and other outlets if they are willing to carry your merchandise. If they say yes, then good for you. If not, well, you did ask. You might get some ideas for a better offer.
Just some ideas to help with your B2B lead generation plans.
About the author