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Common Questions and Answers
If you sell consumer products of any kinds, then of course the best days are those before Christmas as that’s when a huge amount of gifts are given. But what days are the best days to aim at if you want to get the Christmas crowds? Black Friday is always a good choice. This shopping day is among the best (if not the best) of the year. Traditionally this was true of the US, but it has become true in more and more places and can now be observed in most countries. The reason it’s a good day to aim your marketing at is because it’s traditionally the first day people do their Christmas shopping and lots of companies have taken to offering promotions. This naturally attracts the crowds, which means you can’t leave it by the wayside either. To make the best use of Black Friday you need to start at least a week in advance as otherwise your efforts to draw in the crowds will be lost in the general clamor for attention. Small business Saturday is a newer thing which won’t do quite as well as Black Friday, but since you’re marketing for the one day you can also market for the second. Particularly if you’re a small business it’s a good option (as you could probably have figured out on your own from the title). If you’re selling your products online, then you can also choose to go with Cyber Monday, which now traditionally follow Black Friday and lets people get their goods online instead of standing in line.
Mother’s day is on different days in different countries of the world. Whatever day it’s at, if your product is in any way suitable for selling on this day, then it’s definitely worth marketing towards it. What kind of products will work for mother’s day? Any product that works for women, generally. There are generally two groups of people who buy products on mother’s day. These are children and husbands. In this way, it is possible to market gifts at the lower end of the scale as well as the higher end. Again, start early if you want to create buzz. Generally, you’ll want to have your campaign established around two weeks before.
Another good choice (though not as good as mother’s day) consider Father’s day — particularly if your presents have a certain masculine appeal (or are genderless). Again, note that in different countries Father’s Day falls on different days.
The 14th of February might have been created by companies marketing efforts, but man did they do a good job! Almost every couple will try to do something special for this day where they’re supposed to show their love. This means that if your products have any romantic element to them at all, then you’ll want to push them hard in the weeks leading up to this day. You’ll probably want to start before February as most people do their shopping for Valentine’s Day on the 5th or the 6th of February already. Of course, if you can cleverly package your product as something that can easily be bought at the minute for those who have forgotten or been too busy, then that’s a good strategy as well. Though you’ll want to make sure your efforts encourage and don’t offend. If you’re not stellar at creating this kind of nuance then consider using online writing websites to help you with that.
The warmer months of the year are when people are likely to get married. Now, obviously, it depends where you are when those months will be. If you’re in the South of the US, then it’s generally June as well as autumn (July and August are often too hot down south). If, on the other hand, you’re in the North, then the middle of the year might be perfect. In Australia? Well, then obviously it’s going to be before Christmas or after that people will get married (People generally avoid Christmas itself as those weeks are already too full of holidays). The best way to know when people are going to marry is by simply checking the seasonal weather predictions and starting your marketing efforts at least a few months before the best months roll around.
Sell products that a student might want to use in school? Then you’ll definitely want to offer them on sale in September in the northern hemisphere and in December in the Southern Hemisphere. Now obviously you can offer books, pens, pencils, notebooks, bags and clothes during this time. But this isn’t the only thing that will sell well. Other products to consider are glasses, trendy items that all the kids are talking about (so they can show it off when they go to school) and even first hand or second-hand cars are an option. After all, it’s not just kids going back to school, but often college students as well. And they’ve actually got more cash to spend than most lower-school students do.
Another good holiday to aim at is Halloween. This is particularly true if your products can either be given away (like candy) or can form part of a costume. Even non-traditional Halloween goods can still be pushed around this time — not so much with the expectations that it will sell well now but to make people aware that your products are out there for when Christmas rolls around. As an added bonus, because Halloween is a holiday that’s been exported from the US, it’s an event that’s held on the same day everywhere in the world. That’s the 31st of October.
You might think that birthdays are evenly spaced out through the year. You’d be wrong. There are certain times of the year when a lot more children are born. When is that? In the Northern Hemisphere, it’s between July to September. If you think about it, it isn’t really that surprising. After all, nine months before is when autumn and winter starts. And on those days people are more likely to have, well, let’s call them romantic days together. This means that if you sell products that are suitable for birthdays or as gifts, you’ll want to give your marketing an extra push in the early summer months right through till September. In that way, you’re far more likely to get the lion’s share of the birthdays. Of course, you’ll have to reverse that if you’re marketing to the southern hemisphere.
If you’re not selling to consumers and instead you’re in the B2B branch, then Christmas comes early (or late). That’s because the financial year, which closes on June 30th, runs six months earlier than the normal year. This is an incredibly important time of the year because often different departments are scrambling to spend the last of the money they’ve stockpiled in case of emergencies as it is commonly known what departments don’t spend they won’t get allocated the next year around. Obviously, as the calendar closes on the 30th of June, you’ll want to do your sales before that day. For that reason, it’s generally considered a good idea to create serious buzz as early as April or May, in case it takes a few weeks to a month to get the deal signed.
So there you have it. Depending on what kind of goods you’re selling, here are some of the best days to sell what you’ve got to offer. If you’re selling anything that’s related to festivities you’re good most of the year (except for January really, through October isn’t great either).
If your products are aimed more at women or men then you’ll have to be slightly more selective in when you want to market your goods. Still, there are plenty of days to choose from on this list and if you can think a bit outside the box, even days that you would normally not consider ideal for your products could still be interesting. Note that this list is quite general. In different parts of the world, you might also be able to sell products around the days that mark national holiday — particularly your country’s version of national day or Independence Day. Often, people will give each other small things these days or at least buy plenty of products for consumption. Again, you’ll want to start early with marketing these products. And don’t forget your mailing lists. These people are easy to reach and have already demonstrated an interest in what you’ve got.
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