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How to Make Your Instagram Store Get You 110% out of Your Sales

Boosting your sales with Instagram is an opportunity many business people neglect or miss. Nevertheless, that never cancels that Instagram remains one of the best-used visual communication platforms that lets you present your offers consistently. Here is everything about your business’s necessities to ensure its Instagram account brings real, material results.

1. Research the Competition’s Harshness to See Opportunities

Before optimizing your Instagram store, know the competition you can research with social media monitoring software. See who offers similar products or services and determine their strengths and weaknesses. That will give you ideas on how to stand out and what strategies are successful in your market niche.

Moreover, you want to avoid repeating what resembling projects have already talked about, mentioned, and published. First, repeating such facts and references makes your content outdated automatically, meaning you fall behind when informational trends accelerate. Second, no seller wants to be a cheaper and less innovative replica of existing projects. Third, exploring the opportunities and failures of your competitors lets you avoid trials by mistakes (and you have no time to make any!).

2. Hashtag Optimization Is More than Mere Categorization

Hashtags categorize informational offers, but they are rarely useful when there is research lacking. Your hashtag strategy is crucial for two reasons. First, browsing through related hashtags helps people find your products and services. Second, using the right hashtags can join larger discussions that connect with your target audience’s interests.

Therefore, do not limit yourself to generic and overused tags like “fashion” or “design.” Instead, branch out to more specific and trending hashtags. Also, use popular and less utilized tags for maximum reach and visibility. Here is a detailed and comprehensive instruction on how to find trending hashtags on Instagram.

3. Make Your Instagram Account Holistic

Your Instagram profile’s aesthetics and content should match your brand. The visual elements, such as color scheme, typography, and logo placement, create the overall theme for your account. That should reflect in all aspects, from posts to Stories to Highlights.

Furthermore, ensure that the language and tone in captions and comments are consistent with your brand’s image and values. That includes using emojis that align with your Instagram store’s mood and responding to customer inquiries promptly and professionally.

Here are various aesthetic ideas you might want to implement:

  • Idea 1: One Tone, One Spectrum Part. Stick to one tone in your posts’ color scheme and ensure the colors align with your brand. Moreover, strive to make something pastel or at least not vampirically-bring. Color chaos rarely contributes to customers’ ability to focus on details you want them to pinpoint.
  • Idea 2: Moderate Contrasts. A bit of brightness is still relevant, engaging, and beautiful. Hence, you can take two prioritized colors (yet again, those that represent your selling offer) and make Instagram posts have pictures of one tone that contrast with the next image. Note that the contrast should be adequate! Using acid colors rarely helps, but combining light pink with mint or light lime works.
  • Idea 3: Colors in Sequence. That is a rare Instagram picture presentation technique about making your account change the prioritized color with time. For instance, in one season, you post mostly green pictures, and in another, make your account entirely yellow. Note that color-changing should be logical and follow the spectrum if you try this challenging technique! Yet, this is a rewarding option, especially when connecting your offered products to seasons, months, or other periods.

4. Do Not Neglect Influencers

Connecting with influencers in your market niche can significantly increase the reach and visibility of your brand. That is because, for many people, recommendations from tastemakers hold more weight than advertisements.

However, research and carefully choose which influencers align with your brand’s image before collaborating with them. Moreover, consider how their audience demographics match your target market. Finally, offer them meaningful ways to promote your products and engage their followers, such as through giveaways or personalized discount codes.

5. Video Marketing!

Even though Instagram is 85% about static visuals, videos remain relevant and result-bringing. Video marketing lets you show off your products in action and give customers a better understanding of their potential uses.

Make sure that the videos are high-quality, well-edited, and visually appealing. Also, use captions to highlight key product features or share links where they can purchase the featured item. Additionally, consider using Instagram’s video carousel feature to share multiple videos in a single post.

6. Advertisements Are Still Obligatory

Even with a strong organic reach strategy, paid advertisements on Instagram can bring in even more potential customers. Use targeted keywords and demographics to ensure your ad reaches the right audience. Additionally, carefully choose attractive visuals and clear language for the advertisement’s text and description.

Finally, track the ad’s performance to see what changes you need to make for future advertising campaigns.

Daily Reminder: Constant Social Media Presence is the Golden Key

Posting regularly and consistently on your Instagram store is crucial for maintaining engagement with current followers and attracting new ones. Plan out content ahead of time, utilizing a mix of product showcases, behind-the-scenes glimpses, promotions, and user-generated content to keep your feed fresh and interesting. And don’t forget to respond to comments and direct messages to foster a sense of community and strengthen customer relationships!

Final Words

By sticking to these tips, your Instagram store can have a cohesive and visually appealing aesthetic while effectively promoting and selling your products. Good luck!


About the author

Content writer, SEO enthusiast, Digital Marketer and Psychologist

The SEO Hustler