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Common Questions and Answers
A primary goal for countless business owners is to increase their sales. Hence, it is true even for the clothing and apparel industry. Whether small or large business, a pop-up store, or simply an online retail store selling clothes, the goal remains unchanged.
It may be hard to compete with e-commerce giants like Amazon. Nonetheless, generating more revenue and increasing sales online is much simpler than it looks. Let’s get a detailed insight on the different tips and tricks that help any online clothing business to boost their revenue and thereby happy sales.
Trying to grow an online clothing store means attracting more customers. Increasing customers indicates an increase in sales and a revenue boost. Simultaneously, business expands, and more revenue stock-ups take place.
A unique selling proposition indicates a unique benefit that the business may entail to stand apart from its competitors. Therefore, every business, whether online or offline, needs to have a unique selling proposition, popularly known as USP.
It describes what the business is selling online, who the product is for and what makes it different from other similar or relevant options available in the market. Most importantly, the USP must define what kind of clothing is sold online. Embracing how the online business is set makes the brand more unique.
For instance, whether the clothes sold are casual or dressy, luxurious or affordable, classic or trendy, gender-neutral, or for men, women, or kids. From these distinctions, business owners may also clearly articulate their niche and aesthetic for running their online clothing store.
Finding an appropriate product-market fit
When talking about product-market fit, it is essential to understand that one’s niche determines it. In other words, it determines how an online clothing business fits into the much broader retail apparel industry.
To have a good product-market fit, one needs to meet the audiences’ specific needs. This is true, especially when the clothing business fills a certain demand that no other competitor has reached.
At times, the business niche may be too small, and hence the owner has to broaden their selling viewpoint. Try to search for a niche by determining what points are not met by similar businesses. Similar to the said business, lesser business improves opportunities for the company to flourish and boost sales.
For beginners into the world of online clothing business, at launch, try to commence with fewer items. Try to understand how potential customers are responding to the displayed goods. Probably the easiest way to get started is partnering up with a print-on-demand drop shipper – a third-party service that fulfills and ships your products.
Likewise, owners who have been owning online clothing stores for some time may also employ this technique. First, they may try to assess their selling pattern and customer reviews using this measure. Then, considering what styles were most loved, the owner may try to expand their clothing lines with similar styles and twists to attract a similar customer range.
In short, let the customer preferences guide the future product choices in the online store. Meeting the untouched needs of the market benefits the said business. It helps to strengthen relationships with target customers and nurture their following towards the said brand.
An excellent way to generate more revenue through the online business is to build more constant excitement. Try making use of multiple channels for spreading the word about the company. Making use of the multi-channel market helps to engage more prospective customers.
More importantly, the engagement may occur at different touch points before the business starts noticing a surge in its sales. With the help of a marketing CRM, track all the contacts related to the company. Then, use the audience data for sending targeted emails during different relevant segments. Likewise, make strategic posts on social media to make the products known to the mass.
Set up a good landing page to explore their clothing line upon building an audience. The business owner must include an email signup form for growing the audience and keeping potential customers engaged with the brand.
For selling apparel online, one may need an e-commerce platform to fulfill their selling dreams. Several reliable e-commerce platforms are available for business owners to sell their clothes. Choose an option that encompasses all the marketing and commerce functionalities essential for building the online clothing business.
An e-commerce platform with marketing at its core enables business owners to have complete control over their business. Such a platform will provide everything one may need to market and sell the clothes in one place effectively.
Suppose a business owner has already set up their website on an eCommerce platform. In that case, try integrating with the platform for significant storefronts like BigCommerce. This connectivity is crucial when the marketing platform is connected to the owner’s store. In addition, by collecting the audience data, the owner may use it to inform their marketing needs.
Ensure there is a place within the website to allow the customers to review and rate the products brought. Usually, companies may have review boxes placed prominently on the product pages. This helps the customers and visitors find them on the page without easily searching. It also allows the brand to ask for relevant reviews when sending out an order notification or thank-you emails.
Whether it is a significant scale or a grand opening of an online clothing store, make the most out of business during special occasions. Make sure to create enough excitement via social media platforms and emails.
Connect the best-selling products of the online clothing store to the highlights on social media platforms. It helps to build more buzz for the products and drive more sustained interest.
Let the prospective audience and potential customers know what they may expect from the business regarding the products, promotions, and so on. If necessary, send out postcards via post, informing them about upcoming events and the lined-up sales.
Not all targeted potential customers think alike. Likewise, some of the audience needs an extra bit of encouragement to engage with the website and bring in more sales.
Promoting new products is an excellent way to generate more revenue. With substantial business growth, keep adding products to the business portfolio. Side-by-side, try to post more announcements on social media platforms. Business owners may also try to announce such promotions via email marketing campaigns.
Another way to generate more sales is by appropriate marketing of the best sellers. Generally, people tend to trust best-selling products and their reviews online. Hence, focus on making such promotions popular.
Offering promo codes to consistent customers and discounts to newcomers is a great technique to attract more audiences. Customers love special deals and sales drop. So to celebrate special occasions and launches, try sending out promo codes to target customers.
Make them feel more welcome to the online store. Besides engaging the customers, it is a good technique for thanking people who signed up to the email list earlier than others.
The foundation of any online clothing business is its relationship to the customers, irrespective of whether they are old or new. Therefore, it is always essential for business owners o keep their customers engaged with their brand in some way.
This task may seem daunting if it is performed manually. In such a scenario, the task may seem manageable when the process is automated. Marketing automation may take much of the redundant job off the owner’s list.
For instance, sending a welcome email to the new subscribers of the website. It may even be a follow-up on a product sold to some of the target customers. Choose mindfully when understanding what triggers the said business’ marketing automation.
As per the needs, create messages that are on-brand and personalized at the same time. Delivering messages based on how the targeted customers engage with the business tends to drive more customer growth.
One of the most valuable ways to promote new products online is upselling. The point is to present a customer base to direct a higher-ticket development. In addition, some e-commerce platforms automatically allow businesses to add their personalized product recommendations to selected emails.
It is done based on what the target customer base has brought from the online clothing store. Therefore, it is an easy yet effective way to increase the average order value for every customer. Besides, it serves as a reminder for the buyers to delve deeper into their interests.
What makes online shopping more interesting is that customers can add their liked products to the wishlist. In addition, they may add chosen products into the cart from the wishlist for buying them.
On the other hand, they may not buy at one go even if the products are added to their cart. They may not buy the products at times and forget about the wishlist products.
Business owners may use this opportunity to minimize the chances of abandonment. For example, they may send automated and smartly designed emails to targeted customers about their abandoned cart.
One purchase could be a great way to commence a conversation for any online clothing business. Such discussions may be continued post buying period. It may be carried out by setting up fully automated follow-up emails. It can be timed out so that it goes out to target customers whenever they buy from the said website.
Customers love to receive personalized messages. It makes them feel more connected to the business. Using the customized marketing tools of the chosen e-commerce platform, the business owner can set out such automated messages from time to time.
The e-commerce platforms analyze the audience’s actions and recommend products based on their actions. The business may make such product recommendations with the help of segmented emails. Drag and drop the dynamic content, so that different targeted audience groups receive relevant suggestions of the products online.
The behavior of the potential and target customers of any online clothing business can help the company detect and reach high-potential audiences. Take a look at the interests and relevant actions of the customers who engaged with the online website.
Based on those interests, look for lookalike audiences who may share similar interests and habits. Then, advertise the products via social media platforms and other multiple channels.
Being consistent on social media platforms is a must for engaging more customers with the online clothing business. To keep customers interested and engaged with the said brand, try to post regularly, if possible. It may seem like a monumental task, but it helps small businesses to drive more sales from the early days.
Try making use of the technique of scheduling social media posts in advance. In that way, the owner can dedicate their time to social media when they have it at hand. Simultaneously, they will keep a consistent presence of themselves on multiple channels.
The trick is to create posts before time and schedule them. Such posts may go out once every day or every week, or they may even be scheduled up to months in advance.
While running a clothing business online, it is crucial to realize and not let the brand go stale at any time. Try including new products in the inventory based on previous customer interactions and reviews. Likewise, understanding the latest trends and improvising on the work displayed can help boost sales. Keep the factors mentioned above in mind to generate more revenue in the online clothing business.
About the author
Article made possible by Kate Brown. Kate is a content strategist at Outreacheo. She has been working in social media and content marketing for five years. She specializes in the health, tech, innovation, and travel sectors. When she is not writing, you will find her teaching math, and trying new recipes, listening to audiobooks and write audiobook reviews on 10audioz.