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Take your influence and leadership to the next level.
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Learn from marketing expert and author Stu Heinecke
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You’ve heard about IQ, but what is your GQ?
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Common Questions and Answers
Social media success is not achieved simply by adding thousands of unknown followers to your contacts. When you focus on numbers only, you invite in a fair share of unwanted spam and junk followers.
It’s important to have a well matched following who is open to your comments, information, and expertise. Otherwise you’re stuck in the cyber equivalent of a crowded room full of people you really have nothing in common with.
There comes a time when you need to weed out the mismatches. Don’t worry- even if your numbers dip after doing this, the percentage of well matched contacts will increase as a result. That means the majority of people in your network hold potential for opportunities.
You want to weed out your social media contacts for the same reason you prune a fruit tree: so your harvest gives you a bountiful, high quality yield. When you focus on quality over quantity, you have what it takes for real social media success.
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