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by NASP Team
To this day, marketing emails remain one of the best ways to reach out to customers and stay in their thoughts, hopefully encouraging their loyal patronage.
So, whether it’s to promote a new product, an upcoming event, or the latest release on your blog, promo emails are a great way of getting the word out there.
But when should you consider using marketing mail? How will such emails benefit your business? And how do you put effective promotional emails together in the first place?
These are the questions this article will tackle; stick around to find out the answers!
As the name suggests, promotional emails are marketing emails sent out to customers with the express purpose of promoting a product, a service, a piece of new content, or something else.
Promotional mailings are also used to spread the word about upcoming sales, promotions, and offers.
Examples of different things you might promote via email include:
These are just a few examples, but you may be able to think of even more creative uses for your promotional emails. Brainstorm and see what you come up with!
When compared to other forms of online communication—such as instant messaging or social media posts, for example—email initially seems like it would be far less popular.
But the truth is, email is still going strong today, with over 4 billion active email users around the world. Clearly, then, promo emails are still reaching someone.
Not only are these emails reaching people, but they’re also having a clear impact on how the recipients spend.
In a recent study, it was revealed that some 66% of adults under 40 claim to have made spending decisions based on a promotional email they received.
Based on this figure alone, it’s clear that companies should make the most of promotional emails to push sales conversion rates and revenue.
When putting together an effective promo email, it clearly isn’t enough to just slap any old thing together and hope for the best.
You have to be strategic with what you choose to include. After all, your emails should be kept short if you want to keep your reader’s attention; this means you have a very limited amount of space to grab their attention.
So, when thinking about how to make a promotional email, consider the following:
Once you’ve decided what to include in your email, it’s now time to get started writing it. But how? Here are a few key tips:
Now that we’ve explained what promotional emails are, when to use them, and how to write them effectively, it’s time for us to move on to a few examples of promotional emails.
Samples like these can help give you a better sense of what you should include in your promo mailings and how you should lay them out.
When reading the following examples, think about:
Think about which of these aspects you could stand to improve upon in your own promo emails and consider if there’s anything you could incorporate into them from our examples.
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Writing effective advertising emails can be difficult, but it’s well worth the effort. Nonetheless, if you find yourself absolutely stumped for ideas, feel free to borrow some from the samples above.
A promotional email template can help you to create truly attention-grabbing emails, bound to draw in your customers and entice them to purchase from you.
Hopefully, this article has been of some use to you. Going forward, we wish you good luck and all the success in the world—which will come to you all the sooner if you make good use of effective promo emails!
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