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How to Write Winning Emails: I don’t know about you, but my email open rate is going the way of voicemails – rarely listened to, and quickly deleted. What I’ve found, however, is that there are some techniques that can give you the best chance of getting your emails read and even responded to, but you have to be very specific in the way you construct them.
Again, keep it short, customize it to what you know they’re interested in and provide immediate, specific value to them.
“Hi John, I was wondering if you were still having trouble recouping all the available cash from your current collection program? If so, you’ll want to speak with me about our new itemized IT solution.
I’ve got some time next Tuesday or would later in the week work for you? Please let me know either way. You can see more info here (your website address).
If I don’t hear from you, I’ll follow up with a call next week.”
On the other hand, there will be others who don’t respond and they become your follow up leads.
So there you have the six secrets to writing effective emails. Believe me, following them will give you the best chance of getting through to decision makers and getting responses that will give you an understanding of where you stand. That’s a whole lot better than chasing and wondering, isn’t it?
About the author
Do you have an underperforming inside sales team? Talk to Mike to see how he can help you and your team reach your revenue goals. To learn more about Mike, visit his website: http://www.MrInsideSales.com