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I don’t know about you, but my email open rate is going the way of voicemails – rarely listened to, and quickly deleted. What I’ve found, however, is that there are some techniques that can give you the best chance of getting your emails read and even responded to, but you have to be very specific in the way you construct them.
You can get your prospect’s attention the same way by putting their name in the subject line of your emails. To start with, doing so will distinguish your email from the hundreds of others your prospect gets, and because we are all drawn to our own name, it will draw your prospect’s eyes to your email like a magnet. This is the very best way to get their attention and a great way to get them to read more.
“Hi Barbara, Mike Brooks here with HMS software. I’ve got some ideas about your networking issues for your new office that’s opening in Houston next month. I think you’ll find it useful if we talk.”
Again, keep it short, customize it to what you know they’re interested in and provide immediate, specific value to them.
Don’t let any of your paragraphs be more than three sentences, and if possible, make them just two sentences. Recap the major ideas in short phrases, and make sure to engage your prospect by asking questions. An example would be:
“Hi John, I was wondering if you were still having trouble recouping all the available cash from your current collection program? If so, you’ll want to speak with me about our new itemized IT solution.
I’ve got some time next Tuesday or would later in the week work for you? Please let me know either way. You can see more info here (your website address).
If I don’t hear from you, I’ll follow up with a call next week.”
Simply thank them in advance for their consideration and let them know that you’re looking forward to their response on this – either a yes or a no.
This really increases your response rate and you can be happy when you get a “not interested” response. These prospects just disqualified themselves and saved you a lot of time and energy!
On the other hand, there will be others who don’t respond and they become your follow up leads.
It only takes a minute to proof read your emails, and I’ll tell you now I’m always glad I did. I almost always make them better, and when I hit the send key I know I’ve sent out the best message possible. Doing so allows me to make the best impression, and this once again separates me from my competition.
So there you have the six secrets to writing effective emails. Believe me, following them will give you the best chance of getting through to decision makers and getting responses that will give you an understanding of where you stand. That’s a whole lot better than chasing and wondering, isn’t it?
About the author
Do you have an underperforming inside sales team? Talk to Mike to see how he can help you and your team reach your revenue goals. To learn more about Mike, visit his website: http://www.MrInsideSales.com