Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
My preferred tactic is making a connection to the customer and their emotions. At Best Bid Auctions, we like to see ourselves more as problem-solvers. When customers come to us, it is often because of a need, or we must be able to help them realize that need. For example, when doing an estate sale, it is often the case that a family member has passed away for our client. Making the process as quick and simple for them as possible is imperative, and make them realize that their loved-one’s investments will be worth the time. Being understanding and making it the best deal for the customer in turn provides us with an easier sale. This is the influence that we have found works for us.
Why was Billy Mays successful? He was energized about his products. His actions affected the consumers and they were excited as well. This technique, as we should know, isn’t going to work in a face-to-face sale, shaking hands and yelling at the top of your lungs at how great your product is. The point of this is that influence comes in many forms. Being able to read the customer, and determine their wants and needs will enable you to choose the best approach necessary.
Merriam-Webster defines influence as “the act or power of producing an effect without apparent exertion of force or direct exercise of command.” People will want to work for you, or make that sale, without you having to even ask. In a management position, this comes in extremely useful. Having an influence over your employees does not mean commanding their every move. Being a positive person, who’s easy to be around, personnel will want to do better. This is unspoken influence which can create a very proactive working environment.
Even here within NASP, the association does not ask for writers. They advertise “Influencers Invited.” Your colleagues aren’t here to micromanage. They are imparting information that has helped them become successful. In order to thrive as an industry, we must influence better tactics and ideologies that represent an improving trade.
Influence is a part of our daily lives. Being conscious of what is influencing us and how we can use influence to gain an advantage is what enables us to be successful. Through the CPSP course, this is creating a more aware salesperson, which in turn equals better results for the company.
About the author