Every time I work with a group of Sales Leaders and ask what their Sales Leadership Mission is, I get responses like... To be the best Sales Leader that delivers on targets and key business objectives. To ensure my team consistently achieve targets. To ensure that everyone is happy and working as a team.

Have you ever tried to make a curry with only one spice, or a fruit cake with only one fruit? How about a paella with only rice? It doesn't work does it?

There are some approaches that come up with every Sales Leader I speak with and have written countless blogs about. They are the most common behaviours that Sales Leaders indulge in to achieve their goals and targets...that actually get in the way of creating a high performing sales team.

I had a conversation this week with a Sales Leader who is moving into a new role. She's intelligent, highly skilled and has the proven ability to transform people to achieve higher levels of performance. She's super excited about her new role and is looking forward to planning her strategy to take the UK sales force to greater heights.

From time to time you feel the need to sit down with one of your team to have one of 'those' conversations. You know the type. The tough love conversation that may be a little uncomfortable but is absolutely the right thing to do! It's one of those leadership activities that many sales leaders find difficult despite knowing that it is the only way to move someone from stuck to unstuck. Normally it's because us humans don't want to upset people, to appear unkind or make people feel uncomfortable.

It's so easy to set yourself financial or KPI goals for the year ahead. These are necessary so that you have something to aim for but generally don't enable significant changes in mindset and behaviour. If they did...every sales person on the planet would be inspired and motivated to achieve their targets.

As we move towards the close of 2019, it's a good time to reflect on your leadership and the impact that you've had on your team. This is a time to celebrate successes, own your unhelpful thoughts/behaviours and plan how you want to be going forward.

Over the many years of working with Sales Teams, I've noticed the following ratio at almost every company... Roughly 10% of the team are top performers and are amazing regardless of the quality of leadership they receive because they rarely need it. Roughly 10% of the team are under performers. No matter what you do to help them it never quite works out for them. Then there's roughly 80% of the team who are there or there abouts.

This week I went to the National Sales Conference. I love a gathering of like-minded souls where you can share and discuss all aspects of our wonderful profession. Even when someone has a totally different approach or way of thinking you can still relate and connect in a meaningful way.

When I work with Sales Leaders, I always share that it's important to treat your sales team the same way you treat your clients. One size doesn't fit all...if you have 20 sales people in your team you will need 20 different approaches to nurture and develop them...and their sales success.