Learn what being a member does for you
The Seller Styles
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Certified Master Sales Trainer (CMST®)
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Certified Professional Sales Associate (CPSA®)
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Common Questions and Answers
Employees — the most important (and usually under-valued) assets that a company can ever have. Without them, you would not be able to get any real work done. They are the people responsible for dealing with your customers, ensure that your B2B lead generation campaign is working properly, or do a variety of other things that your business will need to fulfill. Now, when it comes to generating sales leads , you need to put the best people in the job. The challenge here would be keeping these best people to you. Without them, you will be having problems in your B2B leads generation efforts. So how will you do it?
In any case, you just have to know how to best approach your people. Yes, it can be pretty hard to keep all your employees, but at least you can keep the ones that you have. The means that you employ does not have to be expensive or complicated. All that is required is a little creativity and resourcefulness on your part. If you can succeed in that, then you are in a pretty good spot. You have greater chances of keeping your B2B lead generation team together. You should try it.
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