Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Michael S Melfi
Traction. Businesses need it to help grow products, services or the actual company itself. Growth and success are about building traction over time. Products and services able to solve problems and bring value to customers through innovation and creativity will create that traction needed. So, what is the key to creating real traction?
It is the ability to make an ask. Being able to look at a person or an organization and promise to deliver something of value in exchange for some resource is the backbone to build traction.
This seems like such an easy thing and so straightforward, yet so many entrepreneurs do not do it. How many people are not willing to learn a new skill to help move their company forward? How many people are not willing to gain the knowledge for their industry or market? How many people are not willing to ask for a sale? How many people are not willing to ask someone to join their team? How many people are not willing to reach out to an investor and asked for a meeting? And most importantly, how many people are not willing to ask the investor for money?
As an example, it is not surprising most people struggle to ask the person who is attracted to out on a date. So, if that is so hard, why would anyone be able to do things that could create rejection and ultimately destroy the vision for entrepreneurial endeavor? It is always easier to show and tell someone about your product or service, and at the end of the day, we avoid being rejected.
The minute you are willing to make that ask and face rejection is the minute you start creating traction in your life.
About the author