At the heart of every successful business lies good salespeople—and at the heart of every good salesperson lies a set of beneficial habits and qualities that make them great at what they do. But these attributes don’t appear out of nowhere. How to Be a Good Salesman If you want to know how to be […]

As all good employers know, happy employees result in a thriving workplace. Placing a strong focus on employee satisfaction and motivation benefits not only your staff but the company as a whole. Additionally, it’s extremely fulfilling to know that you’ve managed to create a workplace environment in which people feel motivated, comfortable, and fulfilled.   […]

When writing a business email, it’s imperative that you carefully consider its entire composition, from the subject line to your sign-off. The latter is especially important because it is the last thing the recipient of your email will read and leaves a lasting impression. One of the most commonly used sign-offs is “sincerely,” but this […]

Failure is an inevitable part of life. You may not like it, but that doesn’t change the fact that it’s something everyone has to learn to live with—and even embrace. In fact, embracing failure and using it as an opportunity to learn and grow is one of the most effective ways to develop as an […]

E-commerce presents a convenient way of shopping that many of us would find difficult to live without. Sites such as Amazon, Etsy, and Wish are all examples of e-commerce stores. Mobile marketing plays a crucial part in the buying process.    These stores do well because they offer convenience. Convenience is a big driver in […]

Whether you’re embarking on a new sales career or are a veteran looking for ways to sharpen your skills, one of the best pieces of advice is to learn from those with more experience. And when it comes to learning, you can never go wrong with a good book!   Here, we’ve compiled a list […]

Building an excellent product is great but not enough to sell. Businesses must know how to market their products and tell audiences why they should choose their brand. Successful brands can differentiate their products and services from other competitors, in addition to occupying the mind space of their target market.   Your logo may be […]

Reviews and customer testimonials have a massive impact on sales conversion rates. In fact, a recent study showed that almost 75% of consumers are more likely to trust a local business if it’s received good reviews. Clearly, then, it’s important that you utilize customer testimonials on your website to generate more sales.    Looking at […]

A group of men is sitting around a table at a diner. One produces a pen from inside his jacket, saying to one of the others, “Sell me that pen.” “Why don’t you do me a favor,” his friend replies, pen in hand. “Write your name down on that napkin for me.”   “I don’t […]

When undertaking any new task, it’s important that you base your decisions on solid research data. Why? Because this is the best way to guarantee your success. This is just as true in sales as it is in all other areas of life. One aspect of sales in which appropriate research is especially vital is […]