Skip to Content
Influencers Invited Sales Blog

Real Estate Lead Generation in 2023: 7 Tried and Tested Methods

Whether you’re in a buyer’s or seller’s market, the job of a real estate agent never stops. Since your income is based on how good you are at closing deals, it’s important to keep a constant stream of clients coming in. That’s why if you want to survive and thrive in this profession, you must master how to generate leads in real estate.

In this article, we’ll discuss various ways by which you can get leads.


Our goal is to equip you with the right tools so that you can reliably get leads as a real estate agent, a broker, or a realtor.

real estate lead generation


What Are Leads in Real Estate?

Leads are the lifeblood of the sales industry, including the real estate industry. In this business, you generate income through commissions, so it’s important to always have lots of these.

Particularly, you’re looking for the name and contact information of a potential future client.


Meanwhile, qualified leads are leads that have been verified to fit your ideal customer profile. These are easier to close because you already have an idea of what they want and need, thus allowing you to develop a pitch that appeals to them.


Lead Generation Real Estate: How Do You Do It?

Professionals in the real estate industry have successfully managed to attract leads through various methods in the past. But that doesn’t necessarily mean the same methods will work today.

Think about how pushy salespeople don’t have the same impact today as they once did. As the market continues to change and evolve, so do the methods that are effective in the lead generation process.


So, if you want to continue generating real estate leads successfully, we recommend trying out these methods:


Join Now For Free


1. Don’t Stop Networking

If you’re working on the seller’s side, your leads are mostly going to be people in your community. So, if you want to know where to get leads for real estate, look no further.

Just go to events within the community and mingle with the people there. Naturally, tell them about what you do.


When you build ties within the community, people are more likely to trust you should they need your services. They’re also more likely to recommend you to friends and family.

Of course, it’s still important to network within your field. This way, you’re always in the know about what’s happening in the market.


2. Invest in Video Marketing

Buyers have had enough of it. They’re tired of seeing pictures of properties that don’t reflect reality. So, if you want to unlock the secret of how to get more leads in real estate today, the key is honesty. 

After all, you don’t want to develop a reputation for not being truthful about what you’re selling.


With video marketing, you can still highlight the aesthetic appeal of the place without it feeling too generic. It’s harder to hide flaws with a video, so people will trust it more than staged pictures.


3. Incorporate Search Engine Optimization into Your Strategy

Looking for where to find real estate leads? Why not have them find you instead? And by having your website optimized for search, you’ll literally be on the top of the list (the search list, we mean!) when people are looking for a house or a realtor.

The idea here is this: you can’t focus all your time on how to find leads for real estate. You want to dedicate more of your time to attending to your clients to give them a good experience.


By getting more eye traffic on your website, you’ll likely have more leads contacting you for your services.


4. Outsource the Job of Generating Leads

If you feel like you’ve tried everything and you still can’t figure out how to get leads in real estate, there’s nothing wrong with leaving it to the experts.

Depending on the resources you have, this may be your best bet, as you will allocate your time and funds more efficiently.


There’s no one way to do outsourcing. It can be as simple as getting a software subscription that scrapes leads for you. From there, you can move forward with qualifying leads and contacting them.

You can also hire someone who can make lead generation a totally hands-off process for you.


5. Don’t Be Afraid to Ask for Reviews and Referrals

You can also generate leads for real estate by contacting past clients and asking for a referral. If they were happy with their experience with you, chances are they’ll say yes.

And even if they don’t have anyone within your network needing your services right now, asking will help keep you at the top of their mind.


They also know first-hand how it is to work with you so they’re more likely to give reviews that people will trust.

After all, you can keep on saying how amazing and professional you are, but self-promotion can never beat the power of social proof.


6. Refine Your Lead Generation Process

If you just want to get more leads and aren’t starting from zero, perhaps you don’t need new real estate lead generation tips yet.

Especially if you don’t have a lot of resources, it can be beneficial to just work with what you have.


Here, you just examine your lead generation assets. Find out which asset is causing a lot of “leaks” and plug them by figuring out how it can be done better.

The best thing about this method is that you already have a baseline. You already know how to generate leads for real estate. Just improve your craft to get better results using the same resources.


7. Look for Technologies Used in the Sales Industry

Even though they’re not necessarily popular in real estate, perhaps they can be useful if you want to figure out how to get leads for real estate agents. Here are two ideas to get you started:


  • Autodialer. This is something that’s usually used by call centers, but it can also be useful if you want to contact potential leads without taking a lot of time.
  • Chatbots. This is something that’s usually associated with customer support. Still, it can be pretty useful to determine whether someone would qualify as a lead.


Just remember that the goal of technology is to make things easier and more efficient for you. So before adopting a technology into your process, identify how it’s supposed to help you out.


Join Now For Free


How to Lead Generate in Real Estate: Get Creative!

There’s not one method that will work great every time. Your best bet is still to assess the factors that could affect the effectiveness of your lead generation efforts.

After all, if the same generic approach worked all the time, real estate leads generation efforts wouldn’t need much thought.


But don’t just confine yourself to what we’ve included on the list. Feel free to mix it up based on the specific situation in your market.

Still, we hope that we sparked creativity through the ways to generate leads in real estate that we’ve discussed. Good luck!


About the author