Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
More and more businesses are turning to lead generation to help them attract prospects and increase sales. A business that boasts a variety of products and services need to figure out how to drive buyers into the brand. However, leads generation as an added business operation can be costly, time consuming and frustrating to most startups and existing businesses.
This is where a B2B lead generation services company comes in.
Outsourcing your lead generation operations can help your business receive qualified and targeted leads thus improving your chances at getting more sales. In return, this will not only throw in to an increase in revenue to your business but will also allow you to focus on closing the sales on leads provided by these companies. That and other benefits as well:
Tactical planning for your marketing
Seeking help from the experts can help a business develop a long-term model for its marketing operations, particularly in planning for future campaigns, targeting niches, increasing brand awareness and more penetration via social media. A professional guidance could always bring unsullied (and credible) perspectives into the table.
Aside from the planning part, businesses also require assistance in executing projects and overseeing processes that are vital to its marketing success. Internal employees who do not necessarily live and breathe marketing as a concept may find this challenging; hence, the need for outsourcing.
Marketing content and design
Not all businesses are blessed with talented writers, web designers and graphic artists to help improve the quality of content needed for internet marketing. B2B lead generation companies are usually overflowing with gifted personnel for all creative purposes.
Outsourcing to a consultant will bring you a fresh, unbiased viewpoint of what’s happening in and outside your business. As they will have fewer preconceived impressions about your business and can therefore offer ideas from a neutral perspective, it will be a lot easier to make plans and execute them.
Cost and time friendly
It’s a given. Outsourcing saves you the expense and hassle of having to put up your own lead generation department, especially if you’re planning to engage in B2B telemarketing which entails purchasing of equipment, ISP, office space and of course, manpower.
Peace of mind
Hiring a marketing consultant puts business owners at ease. CEOs can stay calm knowing their firms are in the competent hands of experienced business marketing consultants. With that part of the job taken care of, it allows key business people to focus more on the main business side of the company, while qualified and targeted leads are being fed to them.
About the author