Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Are your sales and marketing teams working properly to make the most of your business’ resources? Believe it or not, more than 50% of your B2B sales leads are not being converted properly because these two teams are not properly coordinated.
These are just a few of the mishaps that could occur should your sales and marketing people fail to coordinate with each other. To avoid these, you must encourage your teams to do one simple task: have regular standup meetings.
Daily or weekly standup meetings can go a long way of improving your business. Your marketing team can do a more effective b2b lead generation campaign if they get regular feedback from the sales department about the quality of the leads they receive. This will also help improve other functions in your sales process such as doing a more successful b2b appointment setting campaign or discovering better lead generation methods to use. Standup meetings are better because, the term implies, your employees will be standing throughout the discussions. This helps everyone get straight to the point, allowing more topics to be discussed. Standup meetings take less time to conduct compared to regular meetings, so your people can right back to work and accomplish more tasks.
Once your sales and marketing people make it a habit to regularly coordinate their data, you will benefit as much as your business sales leads. Information about your b2b leads researched by your marketing team such as the problems, spending budget, implementation procedures and the like can be used to the advantage of your sales team and close deals faster. Consequently, once the sales team have converted a lead, they inform the marketing team so that the b2b sales leads are added to the CRM system and their client information updated. Now your marketing team can call clients for upsell offers which will be more appreciated by your clients.
You can also hire or outsource to a professional site b2b lead generation company so that your company can completely focus on closing the deals. Good lead generation firms have regularly updated CRM tools which is all your sales people will ever need.
Make the most of your lead generation and appointment setting campaigns, have your sales and marketing teams coordinate regularly or outsource to a reliable lead generation company and minimize your management tasks.
About the author