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As business owners, we get into business with the best of intentions and a passion for what we want to do to earn a living and then we are faced with the reality that we must have sales in order to ring our registers and put food on our tables. And that requires us to sell. Ugg! That ugly word, selling.
Many business owners are not skilled at selling and often fear it because of the negative experiences and impressions they have in their own lives. When you ask one what selling means, you often hear words like sleazy, manipulative and cut throat. Doesn’t sound like fun does it? The truth is selling can be fun but you need to make sure you are selling from a genuine place of wanting to serve your customers versus from a place that is self-serving.
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